IBPS Specialist Officer Examination Solved Paper

Institute of Banking Personnel Selection Examination

Specialist Officer Marketing Solved Paper

  IBPS announced a Common Written Examination (CWE) for the selection Officers and Clerks in Indian banks. IBPS CWE is now mandatory for anyone who seeks an employment in 20 public sector and Regional Rural banks. IBPS periodically accepts the exam applications from the candidates at their website, and the exams are organized at various locations in the country in online mode. Aspirants have to go through interview process after clear the online test conduct by the IBPS. On the basis of interview candidates placed in Regional Rural Bank......

1. Customization is used for

1. Distinguishing customer specific problems
2. Advertisements
3. Publicity
4. Motivating the staff
5. Customer Survey

2. Marketing channels mean

1. Delivery Period
2. Delivery Time
3. Delivery Person
4. Delivery Place
5. Delivery Outlets

3. ‘Push’ marketing style requires

1. Proper Planning
2. Good pushing strength
3. Team Work
4. Ability to identify the products
5. Aggressive Marketing

4. Viral styles of marketing includes – Find the wrong answer

1. Digital Marketing
2. Tele-Marketing
3. Sending bulk SMS
4. e-mail solicitation
5. Door to Door marketing

5. Service Marketing is the same as

1. Internet Marketing
2. Tele Marketing
3. Internal Marketing
4. Relationship marketing
5. Indirect Marketing

6. A DSA means

1. Direct Selling Agent
2. Detective Service Agency
3. Direct Supplying Agent
4. Distribution and Sales Agency
5. Dreadfully Superfast Agent

7. A DSA is required to be adept in

1. (A) Online Marketing
2. (B) Designing Products
3. Sending e-mails
4. Advertisements
5. Communication skills

8. Indirect marketing is undertaken

1. By way of advertisements
2. By delivering speeches
3. At bank counters
4. By DSA
5. By Cross-selling

9. Incentives are paid to sales persons

1. For achieving targets
2. For surpassing targets
3. For identifying leads
4. For designing products
5. For talking

10. Buyer resistance can be overcome by

1. Cordial relation between buyer and seller
2. Good negotiation
3. Good after sales service
4. Persuasive communication
5. TeleMarketing

11. One of the following is not included in the 7 P’s of marketing. Find the same

1. Placement
2. Price
3. Production
4. Promotion
5. Product

12. Analysis of marketing problems helps in

1. Evaluating marketing opportunities
2. Reducing marketing staff
3. Reducing profits
4. Good communication
5. Motivation

13. Innovation in marketing is same as

1. Motivation
2. Perspiration
3. Aspiration
4. Creativity
5. Team Work

14. Market segment is required for

1. Professional Marketing
2. OTC marketing
3. Internal marketing
4. Identifying sales persons
5. Identifying prospects

15. Bank ATMs are

1. Delivery outlets
2. Market Plans
3. Personalized Products
4. Tools for overcoming buyer resistance
5. Motivating tools

16. Internet Banking helps in

1. Door to Door Canvasing
2. Making more number of cold calls
3. Easy access to customer transactions
4. Market survey
5. Market Research

17. Cross-Selling means

1. Selling by a cross section of people
2. Selling to HNIs
3. Selling to a cross section of people
4. Selling to NRIs
5. Selling other products to existing customers

18. The USP of a current account is

1. High Minimum balance
2. No restriction in transactions
3. No interest payable
4. Restricted Deposits
5. Easy credits

19. The USP of car loans is

1. High Rate of interest
2. Easy EMIs
3. Lump-sum Loans
4. Available only to doctors
5. Available only to businessman

20. Leads for home loans can be obtained from

1. Corporate societies
2. Existing borrowers
3. Builders
4. Traders
5. Trusts

21. Leads for industrial loans can be available from 

1. Reserve bank of India
2. District Industries centre
3. Colleges
4. Export Houses
5. Trade Centres

22. SME means

1. Selling and marketing Establishment
2. Selling and marketing employees
3. Sales and Marketing entity
4. Small and Medium Enterprises
5. Small and Micro Entities

23. The target group of SME loans is

1. All salaried persons
2. Government undertakings
3. All Entrepreneurs
4. All students
5. All housewives

24. Leads for tractor loans can be availed from

1. Farm labourers
2. Authorised dealers of tractors and farm equipment
3. Bullock cart owners
4. Marginal land owners
5. RTA officers

25. Customization results in

1. Customer exodus
2. Customer retention
3. Customer complaints
4. Training of staff
5. Varying the interest rates

26. Find the correct sentence

1. Higher the price, higher the sales
2. More number of sales persons leads to more number of sales
3. Mission statement is a part of market plan
4. Better sales incentives means better performance
5. All customers are profitable customers

27. Bancassurance can be sold to

1. All banks
2. All insurance companies
3. Insurance agents
4. All existing and prospective bank customers
5. Stock brokers

28. The target group for bulk deposits is

1. Salaried persons
2. Small traders
3. Corporate MNCs
4. Housewives
5. Minor children

29. Debit cards can be sold to

1. Existing customers
2. School children
3. Trusts
4. Hospitals
5. Educational Institutions

30. Low EMI indicates

1. High loan burden
2. Long repayment period
3. Cheap loans
4. Costly loans
5. Very short repayment periods

31. EMI can be a marketing tool when

1. EMI is very low
2. EMI is very high
3. EMI is fluctuating
4. EMI is constant
5. EMI is ballooning

32. Advertisements are necessary for

1. Only old products
2. Launching new products
3. Only costly products
4. Only obsolete products
5. Advertisements are wasteful expenses

33. Publicity is required for

1. Generating more number of leads
2. Better training of sales persons
3. Market survey
4. Product designing
5. OTC marketing

34. NAV is the price of

1. Entire fund value
2. One unit of a fund
3. Surrender value
4. Average value of shares
5. Dividends paid in a year

35. A master policy in the case of life insurance indicates

1. Policy is stale
2. Policy is in the name of servant
3. Only one life is assured
4. There are several beneficiaries
5. Life assured should be a male

36. Customer Database is useful for

1. Advertisements
2. Word of mouth publicity
3. CRM functions
4. PR functions
5. Sales persons’ trainings

37. CRM (Customer Relationship Management) is

1. A pre-sales activity
2. A tool for lead generation
3. An ongoing daily activity
4. The task of a DSA
5. Back office duty

38. Find the incorrect answer

1. Cross selling is an inexpensive way of marketing
2. Market segmentation can boost generations
3. Customer Lifetime Value is a marketing tool
4. Surrogate marketing is a type of viral marketing
5. Internet banking can replace ATMs

39. Financial inclusion needs canvasing the accounts of

1. Financial Institutions
2. NRIs
3. HNIs
4. Housewives
5. Persons below a specified income level

40. Effective retail banking proposes

1. Large premises
2. Huge kiosks
3. Big sales force
4. Coordination between marketing and front office staff
5. More products

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Institute of Banking Personnel Selection General Awareness Solved Paper

Institute of Banking Personnel Selection

IBPS CWE General Awareness Solved Paper

1. Which of the following is the Currency of Bahrain ?

• Peso 
• Dinar 
• Riyal
• Baht 
• Kwacha

2. Which of the following organizations/bodies formulates the rule of international trade among/between the nations ?

• World Trade Organization 
• Asian Development Bank
• International Monetary Fund 
• World Bank
• United Nations Development Programme

3. Which of the following services is provided only by the Reserve Bank of India?

• Compilation of economic data 
• Issue of currency notes
• Purchase and sale of gold/gold coins 
• Sale of Demand Drafts
• Safe deposit lockers for keeping valuables

4. Which of the following Committees/Task Force was set up to suggest reforms in Banking Sector ?

• Task Force on Infrastructure 
• Narasimham Committee
• Rajinder-Sachar Committee 
• Swaminathan Committee
• None of these

5. Pranab Mukherjee won the Presidential election against–

• P. A. Sangma 
• Pratibha Pail 
• Hamid Ansari
• A. P. J. Abdul Kalam 
• None of these

6. ‘SEBI’ Tightens Consent Normswas the headline in some papers/magazines recently. What is the full form of SEBI ?

• Secured Economy Bureau of India 
• Small Economy Based Investment
• Securities and Exchange Board of India 
• Severe Ecological Balance and Internet
• Society for Ecological Balance and Internet

7. Which of the following is the Capital of Australia?

• Perth 
• Sydney 
• Hobart
• Darwin 
• Canberra

8. Which of the following nations is not the member of OPEC ?

• Algeria 
• Iran 
• Libya
• Qatar 
• France

9. Ms. Christine Lagarde is the–

• Managing Director of the International Monetary Fund (IMF) 
• President, World Bank
• Secretary General of UNO 
• Foreign Minister of Russia
• None of these

10. Which of the following terms is used in the game of Football ?

• Baseline 
• Chop 
• Back Pass
• Drop Shot 
• Grand Slam

11. Which of the following is a Public Sector Undertaking ?

• AXIS Bank 
• Reliance Power 
• Hindustan Motors
• Indian Oil Corporation Ltd. 
• Ambuja Cements

12. Ms. Hillary Clinton who was on a visit to India in May 2012 is the Secretary of State of–

• Britain 
• France 
• USA
• Germany 
• None of these

13. The 6th World Water Forum was organised in March 2012 in–

• London 
• Tokyo 
• Perth
• Berlin 
• Marseilles

14. Which of the following countries had launched a Spy Satellite Kobalt-M in May 2012?

• France 
• China 
• Iran
• Russia 
• USA

15. Which of the following countries is the newest member of the FIFA ?

• South Sudan 
• Bangladesh 
• Brazil
• Cuba 
• Chile

16. Which of the following is the name of a Patton Tank developed in India?

• Agni 
• Arjun 
• C) Shakti
• Basant 
• Pawan

17. Jim Yong Kim has taken over as the new President of–

• World Bank 
• IMF 
• ADB
• UNESCO 
• Bank of America

18. How many members are nominated by the President of India to the Rajya Sabha ?

• 5 
• 6 
• 8
• 9 
• None of these

19. Which of the following is a food grain grown in India ?

• Rose 
• Mustard 
• Sunflower
• Banana 
• Paddy

20. Dr. D. Subbarao is a well known name in the field of–

• Science & Technology 
• Politics 
• Sports
• Banking 
• Literature

21. Viswanathan Anand is a world famous–

• Cricket player 
• Chess player 
• Hockey player
• Golf player 
• Lawn Tennis player

22. Which of the following is decided by the RBI?

• Interest rate on time deposits 
• Rent of safe deposit vaults
• Inflation Rate 
• Dearness Allowance to Govt. Employees
• Cash Reserve Ratio

23. Members of the Lok Sabha are elected for a period of–

• 4 years 
• 5 years 
• 6 years
• 3 years 
• 6 1/2 years

24. Which of the following Acts ensures that every child gets school education?

• RTI Act 
• RTE Act 
• Apprentice Act
• Govt. Grants Act 
• None of these

25. Which of the following books is written by Anita Desai ?

• Where Shall We Go This Summer 
• A General and His Army
• An Eye to China 
• Between Hope and History 
• Coolie

26. Which of the following Awards is given to Cine persons for their life time achievement ?

• Saraswati Samman 
• Kalidas Samman 
• Arjuna Award
• Dada Saheb Phalke Award 
• Kirti Chakra

27. Commonwealth Games-2014 will be organized in–

• London 
• New Delhi 
• Glasgow
• Toronto 
• Wellington

28. Who among the following is a Cabinet Minister in Union Cabinet?

• Sachin Pilot 
• Milind Deora 
• A. K. Antony
• Rahul Gandhi 
• None of these

29. Which of the following statements is true about Rashtriya Swasthya Bima Yojana launched by the Government of India?

• This scheme is only for children upto 14 years of age
• Scheme was launched in 1983 but was withdrawn in 2000
• In 12th Five-Year Plan about 7 crore families will be provided insurance cover under the scheme
• All those-who are above 60 will get an insurance cover of Rs. 10 lakh
• None of these

30. What does the letter ‘C’ denote in the term ‘CBS’ as used in banking operations ?

• Central 
• Critical 
• Commercial
• Core 
• Capital

31. Who among the following is the Foreign Secretary of India at present ?

• Ajit Seth 
• S. K. Tripathi 
• Pulok Chatterjee
• Mukul Joshi 
• None of these

32. Who among the following was a famous author of Sanskrit language ?

• Kalidas 
• Mirabai 
• Tulsidas
• Jaidev 
• Raskhan

33. Deepika Kumari’s name is associated with–

• Swimming 
• Archery 
• Billiards
• Golf 
• Cricket

34. Which of the following countries has imposed new sanctions on Iran and Syria?

• India 
• Sri Lanka 
• Russia
• USA 
• South Africa

35. Which of the following places in India does not have a nuclear power plant?

• Narora 
• Rawatbhata 
• Silchar
• Tarapore 
• Kalpakkam

36. Who among the following is from Trinamool Congress Party ?

• Srikant Jena 
• Navin Jindal 
• Gurudas Dasgupta
• Dinesh Trivedi 
• Sanjay Nirupam

37. Which of the following terms is not associated with banking/finance?

• RTGS 
• SLR 
• Repo Rate
• Credit 
• LBW

38. Oscar Awards are given in the field of–

• Economics 
• Social Service 
• Literature
• Films 
• Sports

39. Which of the following Cups/Trophies is associated with the game of Cricket?

• Ranji Trophy 
• Davis Cup 
• Thomas Cup
• Nehru Trophy 
• Agha Khan Cup

40. Which of the following is a Union Territory of India ?

• Uttarakhand 
• Chandigarh 
• Himachal Pradesh
• Kerala 
• West Bengal

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ibps mental ability questions,ibps reasoning ability questions,download ibps reasoning ability model questions

Institute of Banking Personnel Selection

Common Written Examination :2011 

Mental Ability Questions

Q.1.If Step IV reads ‘to restrict the use of air conditioners”, which of the following will definitely be the input?

• use to of the air conditioners restrict
• restrict the to of air conditioners use
• the air conditioners of restrict use to
• Can’t be determined
• None of these

Directions: Read the following information carefully and answer the questions given below:
A famous museum issues entry passes to all its visitors for security reasons. Visitors are allowed in batches after every one hour. In a day there are six batches.A code is printed on entry pass which keeps on changing for every batch. Following is an illustration of pass-codes issued for each batch.
Batch I: clothes neat and clean liked are all by
Batch II: by clothes neat all are and clean liked
Batch III: liked by clothes clean and neat all are and so on…

Q.2.If pass-code for the third batch is ‘night succeed day and hard work-to for’, what will be the pass-code for the sixth batch?

• work hard to for succeed night and day
• hard work for and succeed night to day
• work hard for to succeed night and day
• hard work for to succeed night and day
• None of these

Q.3. If ‘visit in zoo should the time day’ is the pass-code for the fifth batch, zoo we the should visit day time in’ will be the pass-code for which of following batches?

• II
• IV
• I
• III
• VI

Q.4.Sanjay visited the museum in the fourth batch and was issued a pass-code ‘to fast rush avoid not do very run’. What would have been the pass-code for him had he visited the museum in the second bitch?

• rush do not avoid to run very fast
• rush not do-avoid to run very
• avoid rush not do to run very fast
• Date inadequate
• None of these

Q.5.Subodh went to visit the museum in the second batch. He was issued a pass-code ‘length the day equal of an night are’. However, he could not visit the museum in the second batch as he was a little late. He then preferred to visit in the fifth batch. What will be the new pass-code issued to him?

• and of are night the length equal day
• and are of night the length equal day
• and of are night the equal day length
• an d of are the night length day equal
• None of these

Q.6.If ass-code for the second batch is ‘to confidence hard you leads work and success’, what will be the pass-code for the fourth batch?

• leads success to you hard confidence and work
• leads success you to hard confidence and work
• leads success to you hard confidence work and
• leads to success you hard confidence and work
• None of these

Q.7.If the pass-code issued for the last (sixth) batch is ‘and pencil by all boys used are pen’, what will be the passcode for the first batch?

• pencil and pen are used by all boys
• pen and pencil used are by all boys
• pen and pencil are used by all boys
• Pencil and pen are used all by boys
• None of these

Q.8.If the pass-code for the sixth batch is ‘not go the way to of out do’,what will be the pass-code for the third batch?

• Of do to out go not way the
• of to do out not go way the
• of to go out do not way the
• Data inadequate
• None of these

Directions: Study the following information to answer the given questions:
A word rearrangement machine when given an input line of words, rearranges them following a particular rule in each step. The following is an illustration of input and the steps of rearrangement:
Input: Over you pat me crow easy to.
Steps: (I) pat over you crow easy to me
Steps: (II) crow pat over you to me easy
Steps: (III) over crow pal to me easy you
Steps: (IV) to over crow pat easy you me and so on.
As per the rule followed in the above steps, find out the appropriate step for the given input in the following questions:
Q.9.If Step II of an input is ‘ge su but he for game free’, what would be step VI?

• a for but fine he game su
• for free ge game su he but
• free ge for but game su he
• he ge su but game free for
• None of these

Q.10.If step IV of an input is ‘blue navy kit lime se get‘, which of the following would definitely be the input?

• navy get lime out kit se blue
• lime navy get kit se blue out
• lime blue navy kit get out se
• kit blue navy se get out lime
• None of these

Q.11.Input: but calm free are so not eat. Which of the following will be the 3rd step for this input?

• so free but calm eat are not
• but calm are free not so eat
• are but calm free not eat so
• but so free eat are not calm
• None of these

Q.12.If step V of an input is ‘put down col in as mach sa’ , what would be the 8th step?

• down in put much sa as col
• in put down cot much sa as
• much in put down sa as col
• col put down as much sa in
• None of these

Q.13.Input: rim bye eat klin fe to low Which of the following steps would be ‘fe low rim to bye klin eat’?

• VIth
• vth
• IVth
• IIIrd
• None of these

Directions: A word arrangement machine, when given a particular input, rearranges it following a particular rule. The following is the illustration of the input and the steps of arrangement:
Input: Put pocket hand watch he for them.
Step I: Put for he watch hand pocket them.
Step II: Put he for watch pocket hand them.
Step III: Put hand pocket watch for he them.
Step IV: Put pocket hand watch he for them.
And so on goes the machine. Study the logic and answer the questions that follow:

Q.14.If Step III of a given input be ‘fly sky birds my su fur say’, what is the seventh step of the input?

• fly sky birds my su fur say
• fly birds sky my fur su say
• fly fur su my birds sky say
• fly su fur my sky birds say
• None of these

Q.15.If Step VII of an input is ‘slow ran dhurwa pat hak dig vi’, what is step V of that input?

• slow dig hak pat dhurwa ran vi
• slow hak dig pat ran dhurwa vi
• slow hak dig pat ran dhurwa vi
• slow ran dhurwa pat hak dig vi
• None of these

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