IBPS Specialist Officers Solved Paper

Institute of Banking Personnel Selection Examination

IBPS Specialist Officer (Marketing) Posts

Professional Knowledge Solved Paper Held on 02.02.2016

1. A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n)–

1. Shopping good 
2. Convenience good 
3. Business product 
4. Specially good 
5. Unsought good

2. The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors and who might require separate products or marketing programs is called–

1. Market segmentation 
2. Market positioning 
3. Market differentiation 
4. Market targeting 
5. Marketing mix

3. ………. is not a stage of product life cycle in marketing.

1. Introduction 
2. Maturity 
3. Growth 
4. Decline 
5. Planning

4. ……….Which of the following is not a characteristic important in influencing an innovator's rate of adoption?

1. Organization type of the innovator 
2. Compatibility 
3. Divisibility 
4. Communicability 
5. Complexity

5. The financial contracts whose values are obtained from the values of underlying assets are–

1. mortgage 
2. commercial papers 
3. stocks 
4. derivatives 
5. bonds

6. All of the following are considered to be broad market-follower strategies except–

1. innovator 
2. imitator 
3. cloner 
4. counterteller 
5. adapter

7. A company has four choices when it comes to developing brands. Which one of the following is not one among them?

1. New brands 
2. Multi brands 
3. Brand extension 
4. Line extension 
5. Brand sponsoring

8. ………. is a demand state where consumer may share a strong need that cannot be satisfied by an existing model.

1. Declining demand 
2. Irregular demand 
3. Negative demand 
4. Non-existent demand
5. Latent demand

9. ………. is the development, design and implementation of marketing programme, processes and activities that recognizes the breadth and inter-dependencies of today's marketing environment.

1. Niche marketing 
2. Supply chain marketing 
3. Holistic marketing 
4. Relationship marketing 
5. Demand-centered marketing

10. The ………. holds that marketing strategy should deliver value to customers in a way that maintain or improve both the consumer's and society's well-being.

1. societal marketing concept 
2. society centered marketing 
3. customer centered marketing
4. focused business model 
5. production centered business

11. Major oil producers carry on oil exploration, oil drilling, oil refining, chemical manufacture and service-station operation. When an organization does all of these separate tasks distribution channel they can be said to have achieved what is called–

1. Parallel marketing 
2. Horizontal integration 
3. Vertical integration
4. Concentric integration 
5. Conglomerate marketing

12. Which of the following describes the tendency of people to interpret information in a way that will support what they already believe?

1. Selective creativity 
2. Selective distortion 
3. Selective matching
4. Selective attraction 
5. Selective attribute

13. The ………. stage of a product is characterized as being one where there is period of rapid climb in sales and substantial profit improvement.

1. introduction 
2. decline 
3. maturity 
4. saturation 
5. growth

14. The discomfort caused by post purchase conflict is called–

1. Dissatisfaction 
2. Cognitive dissonance 
3. Post purchase behavior 
4. Buyer's remorse 
5. Comparative tension

15. ………. is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

1. Psychology 
2. Product differentiation 
3. Psychographic segmentation 
4. Target marketing 
5. Consumer behavior

16. Mutual Funds are regulated in the country by–

1. IRDAI 
2. Association of Mutual Funds of India (AMFI) 
3. NABARD
4. Securities and Exchange Board of India 
5. Reserve Bank of India

17. Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called–

1. repositioning 
2. push marketing 
3. differentiated marketing 
4. cannibalization
5. cartelization

18. Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is–

1. Buzz marketing 
2. Leader marketing 
3. Niche marketing 
4. Complex marketing 
5. Selective marketing

19. Marketing management is defined as–

1. monitoring the profitability of the' company's products and services 
2. the art and science of choosing target markets and building profitable relationships with them
3. managing the market process 
4. developing marketing strategies to move the company forward
5. selecting target markets to deploy marketers

20. The measure of the brand's ability to capture consumer performance and loyalty is termed as–

1. Brand superiority 
2. Brand equity 
3. Brand version 
4. Brand loyalty 
5. Brand preference

21. Mission statements are at their best when they reflect a ………. to an almost impossible dream that provides direction for the next 10 to 30 years.

1. market 
2. strength 
3. competency 
4. vision 
5. value

22. A strategy in which the initial price of the product is set low in relation to the target market's range of expected prices is termed as–

1. Market skimming pricing 
2. Old pricing 
3. Discount market pricing
4. Market penetration pricing 
5. Special market pricing

23. A group of tradition bound consumers who are the tool to adapt an innovation is called as–

1. Challengers 
2. Leaders 
3. Innovators 
4. Laggards 
5. Loyal agents

24. Low prices on products for which you have accurate price knowledge lets you know that the product has to be a bargain. This type of pricing is termed as–

1. Reference pricing 
2. Psychological pricing 
3. Volume pricing 
4. Promotional pricing 
5. Signpost pricing

25. The want satisfying power of a product is called its–

1. price 
2. utility 
3. bond 
4. purpose 
5. goal

26. Based on the rates firms charge in the target market in a specific industry, they are classified as following except in a–

1. Market challenger 
2. Market plotter 
3. Market leader 
4. Market nicher 
5. Market follower

27. TQM approach in which all the people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for–

1. Total Quality Management 
2. Total Quality Marketing 
3. Total Quantity Management
4. Total Queries Management 
5. Total Quality Manipulation

28. When backed by buying power, wants become

1. self-esteem needs 
2. demand 
3. exchanges 
4. physical needs 
5. social needs

29. The philosophy of product centered marketing' concept is–

1. right products for the customers 
2. make and sell 
3. make what the market wants
4. sense and respond 
5. selling on product benefits

30. The customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called

1. Customer perceived value 
2. Customer expectation 
3. Customer satisfaction
4. Customer loyalty 
5. Customer relationship

31. Button market is where–

1. capital is disposed 
2. gold is purchased and sold 
3. shares are purchased
4. production of silver takes place 
5. investment are made

32. Especially in large firms, a sales force frequently is specialized in some organizational fashion. Which of the following is not one of such specializations?

1. Customer specialization 
2. Major accounts specialization 
3. Product specialization
4. Geographic specialization 
5. Economic order specialization

33. Greater consumer control means that, in building customer relationships, companies can no longer rely on marketing by intrusion. The most practiced marketing is–

1. conversion 
2. delivery 
3. retention 
4. attraction 
5. attention

34. According to Maslow's Hierarchy of Needs, sense of belonging is grouped in–

1. Esteem needs 
2. Social needs 
3. Safety needs 
4. Physiological needs 
5. Self-actualization needs

35. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market segment. Which of the following would not be among Porter's five forces?

1. Threat of buyers' growing bargaining power 
2. Threat of substitute products 
3. Threat of technological partners
4. Threat of intense segment rivalry 
5. Threat of new entrants

36. The unplanned static or distortion during the communication process, which results in the receivers' getting a different message then the one that the sender sent is the–

1. response 
2. feedback 
3. noise 
4. decoding 
5. encoding

37. If-a MNC like Nestle varied the elements of the marketing mix to suit the countries in which it sold its products, which type of strategy would it be following?

1. Differentiated 
2. Undifferentiated 
3. Standardized 
4. Adapted 
5. Concentrated

38. Under which of the following company orientations toward the market place would we expect to get 'better economical' fallacy?

1. Marketing concept 
2. Holistic marketing concept 
3. Production concept
4. Selling concept 
5. Product concept

39. If a company focuses on only one or a few market segments instead of small share of a large market, the same is–

1. Segment marketing 
2. Conceptual marketing 
3. Mass marketing 
4. Micro marketing 
5. Niche marketing

40. An estimate the total financial value of the brand is–

1. Brand valuation 
2. Brand tracking 
3. Brand auditing 
4. Brand partitioning 
5. Brand equity

41. The total combined customer value of all the company's current and potential customers is called–

1. Customer share 
2. Customer delight 
3. Customer loyalty 
4. Customer orientation 
5. Customer equity

42. We can say that a ………. has three characteristics. (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets, and (3) It is difficult for competitors to imitate.

1. strategic business unit 
2. core competency 
3. business strategy 
4. winning strategy 
5. core technology

43. Which demographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics?

1. Age and life cycle segmentation 
2. Gender segmentation 
3. Age segmentation
4. Psycho graphic segmentation 
5. Income segmentation

44. The internet version of word of mouth marketing is termed as–

1. Viral marketing 
2. Web marketing 
3. Channel marketing 
4. Network marketing 
5. Virtual marketing

45. ………. is the development, interpretation and communication of decision oriented information to be used in all phases of marketing process.

1. Marketing forecast 
2. Market intelligence 
3. Market planning
4. Marketing research
5. Marketing information system

46. GATT is more than 60 years old treaty designed to promote world trade by reducing tariff and other international trade barriers. GATT stands for–

1. General Aspects on Tariff and Trade 
2. General Agreement on Tariffs and Trade 
3. Geneva Agreement on Trade and Tariff
4. General Allowance for Trade and Tariff 
5. Geneva Agreement on Traffic or Trade

47. People differ greatly in their readiness to try new products. Which of the following do not belong to the adapter categorization on the basis of relation time of adopter of innovators?

1. Innovators 
2. Laggards 
3. Early majority 
4. Late majority 
5. Super majority

48. As per BCG Matrix of classification of SBUs of an organization, Cash cows are SBUs that typically generate–

1. large Awareness levels but few sales 
2. problems for product managers often 
3. high industry growth
4. more cash than that can be invested profitably in its own business 
5. paper losses in the long run

49. A strategy of pricing involves using price as in a competitive weapon in order to push competitors out of market or eliminate competitors.

1. bargain 
2. psychological 
3. premium 
4. advanced 
5. predatory

50. The Insurance Regulatory and Development Authority of India (IRDAI) is an autonomous apex–

1. consultative body 
2. statutory body 
3. advisory body 
4. cooperative body 
5. corporate body

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Union Bank of India II Probationary Officers General Knowledge Solved Questions II

Union Bank of India Probationary Officers Exam.

(Exam Held on 09.01.2011)

Computer Knowledge : Solved Paper

1. You can keep your personal files/folders in—

1. My folder
2. My Documents
3. My Files
4. My Text
5. None of these

2. The primary purpose of software is to turn data into—

1. Web sites
2. Information
3. Programs
4. Objects
5. None of these

3. A directory within a directory is called—

1. Mini Directory
2. Junior Directory
3. Part Directory
4. Sub Directory
5. None of these

4. A compiler translates a program written in a high-level language into—

1. Machine language
2. An algorithm
3. A debugged program
4. Java
5. None of these

5. When you turn on the computer, the boot routine will perform this test—

1. RAM test
2. Disk drive test
3. Memory test
4. Power-on self-test
5. None of these

6. A ……is a unique name that you give to a file of information.

1. device letter
2. folder
3. filename
4. filename extension
5. None of these

7. Hardware includes—

1. all devices used to input data into a computer
2. sets of instructions that a computer runs or executes
3. the computer and all the devices connected to it that are used to input and output data
4. all devices involved in processing information including the central processing unit, memory and storage
5. None of these

8. A ……… contains specific rules and words that express the logical steps of an algorithm.

1. programming language
2. syntax
3. programming structure
4. logic chart
5. None of these

9. All the deleted files go to—

1. Recycle Bin
2. Task Bar
3. Tool Bar
4. My Computer
5. None of these

10. The simultaneous processing of two or more programs by multiple processors is—

1. Multiprogramming
2. Multitasking
3. Time-sharing
4. Multiprocessing
5. None of these

11. The secret code that restricts entry to some programs—

1. Password
2. Passport
3. Entry-code
4. Access-code
5. None of these

12. Computers use the ……… number system to store data and perform calculations.

1. binary
2. octal
3. decimal
4. hexadecimal
5. None of these

13. The main function of the ALU is to—

1. Perform arithmetic and logical operations
2. Store data and information for future use
3. Control computer output, such as printing
4. Monitor all computer activities
5. None of these

14. ……is the process of carrying out commands.

1. Fetching
2. Storing
3. Executing
4. Decoding
5. None of these

15. Soft copy is the intangible output, so then what is hard copy ?

1. The physical parts of the computer
2. The printed parts of the computer
3. The printed output
4. The physical output devices
5. None of these

16. A(n) ……… is a program that makes the computer easier to use.

1. utility
2. application
3. operating system
4. network
5. None of these

17. A complete electronic circuit with transistors and other electronic components on a small silicon chip is called a(n)—

1. Workstation
2. CPU
3. Magnetic disk
4. Integrated circuit
5. None of these

18. Computer systems are comprised of—

1. Hardware, programs, processors, procedures and people
2. Hardware, programs, information, people and procedures
3. Hardware, programs, information, people and networks
4. Hardware, software, procedures, networks and people
5. None of these

19. An error in a computer program—

1. Crash
2. Power Failure
3. Bug
4. Virus
5. None of these

20. What is output ?

1. What the processor takes from the user
2. What the user gives to the processor
3. What the processor gets from the user
4. What the processor gives to the user
5. None of these

21. The person who writes and tests computer programs is called a—

1. programmer
2. computer scientist
3. software engineer
4. project developer
5. None of these

22. A set of instructions telling the computer what to do is called—

1. mentor
2. instructor
3. compiler
4. program
5. None of these

23. What menu is selected to print ?

1. Edit
2. Special
3. File
4. Tools
5. None of these

24. What is backup ?

1. Adding more components to your network
2. Protecting data by copying it from the original source to a different destination
3. Filtering old data from the new data
4. Accessing data on tape
5. None of these

25. The term bit is short for—

1. Megabyte
2. Binary language
3. Binary digit
4. Binary number
5. None of these

26. A saved document is referred to as a—

1. file
2. word
3. folder
4. project
5. None of these

27. Specialized programs that assist users in locating information on the Web are called—

1. Information engines
2. Search engines
3. Web browsers
4. Resource locators
5. None of these

28. An application program has which one of the following functions ?

1. It specifies the informationprocessing procedures required by a particular informationprocessing job
2. It controls the input/output and storage functions of the computer system
3. It provides various support services for the computer system
4. It supervises the operations of the CPU
5. None of these

29. In page preview mode—

1. You can see all pages of your document
2. You can only see the page you are currently working
3. You can only see pages that do not contain graphics
4. You can only see the title page of your document
5. None of these

30. An operating system that can do multitasking means that—

1. The operating system can divide up work between several CPUs
2. Several programs can be operated concurrently
3. Multiple people can use the computer concurrently
4. All of the above
5. None of these

31. The quickest and easiest way in Word, to locate a particular word or phrase in a document is to use the ……… command.

1. Replace
2. Find
3. Lookup
4. Search
5. None of these

32. What is the default file extension for all Word documents ?

1. WRD
2. TXT
3. DOC
4. FIL
5. None of these

33. With a CD you can—

1. Read
2. Write
3. Read and Write
4. Either Read or Write
5. None of these

34. A collection of interrelated records is called a—

1. Utility file
2. Management information system
3. Database
4. Spreadsheet
5. None of these

35. To move to the beginning of a line of text, press the ……… key.

1. PageUp
2. A
3. Home
4. Enter
5. None of these

36. The term ‘user interface’ refers to—

1. What the user sees on the screen and how they can interact with it
2. How the operating system responds to user commands
3. the means by which the user interacts with the peripheral devices on the computer
4. The monitor that is available for the computer
5. None of these

37. The background of any Word document—

1. Is always white colour
2. Is the colour you preset under the Options menu
3. Is always the same for the entire document
4. Can have any colour you choose
5. None of these

38. Reusable optical storage will typically have the acronym—

1. CD
2. DVD
3. ROM
4. RW
5. None of these

39. For creating a document, you use ……… command at File Menu.

1. Open
2. Close
3. New
4. Save
5. None of these

40. The contents of ……… are lost when the computer turns off.

1. storage
2. input
3. output
4. memory
5. None of these

41. Grouping and processing all of a firm’s transactions at one time is called—

1. A database management system
2. Batch processing
3. A real-time system
4. An on-line system
5. None of these

42. A printer is this kind of device—

1. Input
2. Word processing
3. Processing
4. Output
5. None of these

43. Text in a column is generally aligned—

1. Justified
2. Right
3. Center
4. Left
5. None of these

44. What type of device is a computer mouse ?

1. Input
2. Output
3. Software
4. Storage
5. None of these

45. In Excel, Charts are created using which option ?

1. Chart Wizard
2. Pivot Table
3. Pie Chart
4. Bar Chart
5. None of these

46. What is the permanent memory built into your computer called ?

1. RAM
2. ROM
3. CPU
4. CD-ROM
5. None of these

47. If text was highlighted and ‘Edit’ ‘Copy’ was clicked, what would happen ?

1. Text would be copied from the document and placed in the clipboard
2. Text would be removed from the document and placed in the clipboard
3. Text from the clipboard would be placed in the document at the place where the cursor is blinking
4. All of above
5. None of these

48. You can start Microsoft Word by using ……… button.

1. New
2. Start
3. Program
4. Control Panel
5. None of these

49. You click at B to make the text—

1. Italics
2. Underlined
3. Italics and Underlined
4. Bold
5. None of these

50. The……becomes different shapes depending on the task you are performing.

1. Active tab
2. Insertion point
3. Mouse pointer
4. Ribbon
5. None of these

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