State Bank Of India Marketing Aptitude Model Questions

State Bank of India Probationary Officer Exam

Marketing Attitude Multiple Choice  Sample Questions

1.Which among the following is increased by Marketing Research?

• Nominal Cost
• Profits
• Marginal Cost
• Revenue

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2.A Lead in marketing means ?

• Point of Sales
• Market Leader
• Prospective Buyer
• A company available for sale

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3.The term marketing refers to?

• New product concepts and improvements
• Advertising and promotion activities
• A philosophy that stresses customer value and satisfaction
• Planning sales campaign

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4.SME Means____?

• Small and medium enterprises
• Small scale marketing entities
• Small and medium establishments
• Small scale marketing establishments

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5.In marketing term Attitude can best be defined as a –

• Rude behavior of Salesperson
• Rude behavior of consumer
• Mental state of consumer
• Ego of the marketing executive

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6.A name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service is called___?

• Product feature
• Sponsorship
• Brand
• Logo

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7.Cost that do not vary with production or sales level are called___?

• Independent-costs
• Variable cost
• Standard costs
• fixed costs

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8.Motivation means _________.

• Inspiring employees to perform better
• Better communication skills
• Sales coaching
• Market research

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9.Which of the following is not a service?

• Fixed deposit receipt
• Postage stamp
• Insurance policy
• Gift coupon of the chain store

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10.A group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets is called____?

• Group
• Product line
• Category
• Market

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11.ESOP stand for___?

• Efficient Service of Promises
• Effective System of Projects
• Employee Stock Ownership Plan
• Essential Security of Project

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12. Home loans are granted to___?

• Individuals
• Institutions
• Builders
• All of these

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13. Short term planning focuses on___?

• Functional plans
• Long term objective
• Specific goal
• Both Long Term Objective & Specific Goal

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14.DSA Means____?

• District sales Authority
• Direct Selling Agent
• Distributor and Sales agent
• None of these

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15. The last stage in selling process___?

• approach
• handling objections
• closing
• follow up

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16.The Major advantage of survey research is its___?

• Simplicity
• flexibility
• Organization
• Structure

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17.Primary data is generally collected through___?

• Observation
• Experiment
• Survey
• Census report

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18.Zero-based budgeting (ZB means?

• each year budgeting starts from a scratch
• a tool for financial analysis
• a tool of marketing cost
• a certain percentage of sales

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19.The aim of successful marketing is___?

• to increase the sale
• to increase the profit
• to increase the output of sellers
• All of these

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20.Bank Marketing is treated as ___?

• Transaction marketing
• Service marketing
• Indoor marketing
• all of these

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21.Direct Marketing means

• Advertisements
• Banners
• Selling by all staff
• Face-to-face selling

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22. Market Segmentation means

• segmenting the customers as per their needs
• segmenting the salesmen
• segmenting the employees
• segmenting the products

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23. Marketing for promotion of business in Banks involves :

• Better Customer Service
• Customer need identification
• Customized products
• All of the above

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24.Marketing strategy means–

• To introduce in sales promotion scheme
• Population
• Perseverance
• Demands

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25. Bancassurance is a relationship between Bank and___?

• Education
• Insurance Company
• Employee
• Customer

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26.The financial contracts whose value are obtained from the values of underlying assets are :

• Bonds
• Mortgages
• Derivatives
• Stocks

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27.Dividing the market into segments and charging the same price for everyone in
a segment is called______?

• Steaming pricing
• Cost based pricing
• Personal pricing
• Group pricing

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28.Home Loans are basically______?

• Short term finance
• Loan given to minors
• Long Term loans
• Long given for boosting profits

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29.CRM means_____?

• Customer Related Management
• Customer Relationship Management
• Custom Relation Management
• Customer Relationship Marketing

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30.CRM is a_______?

• pre sales activity
• a tool for lead generation
• an ongoing daily activity
• customer complaints

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IBPS Specialist Officers Examination II Professional Knowledge Solved Paper II

Institute Of Banking Personal Solution Examination
Specialist Officer Exam Held on 02.02.2016

Professional Knowledge Solved Question Paper

1. A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n)–

• Shopping good 
• Convenience good 
• Business product 
• Specially good
• Unsought good

2. The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors and who might require separate products or marketing programs is called–

• Market segmentation 
• Market positioning 
• Market differentiation 
• Market targeting 
• Marketing mix

3. ………. is not a stage of product life cycle in marketing.

• Introduction 
• Maturity 
• Growth 
• Decline 
• Planning

4. ………which of the following is not a characteristic important in influencing an innovator's rate of adoption?

• Organization type of the innovator 
• Compatibility 
• Divisibility 
• Communicability 
• Complexity

5. The financial contracts whose values are obtained from the values of underlying assets are–

• mortgage 
• commercial papers 
• stocks 
• derivatives 
• bonds

6. All of the following are considered to be broad market-follower strategies except–

• innovator 
• imitator 
• cloner 
• counterteller 
• adapter

7. A company has four choices when it comes to developing brands. Which one of the following is not one among them?

• New brands 
• Multi brands 
• Brand extension 
• Line extension 
• Brand sponsoring

8. ………. is a demand state where consumer may share a strong need that cannot be satisfied by an existing model.

• Declining demand 
• Irregular demand 
• Negative demand 
• Non-existent demand 
• Latent demand

9. ………. is the development, design and implementation of marketing programme, processes and activities that recognizes the breadth and inter-dependencies of today's marketing environment.

• Niche marketing 
• Supply chain marketing 
• Holistic marketing 
• Relationship marketing 
• Demand-centred marketing

10. The ………. holds that marketing strategy should deliver value to customers in a way that maintain or improve both the consumer's and society's well-being.

• societal marketing concept 
• society centered marketing 
• customer centered marketing
• focused business model 
• production centered business

11. Major oil producers carryon oil exploration, oil drilling, oil refining, chemical manufacture and service-station operation. When an organization does all of these separate tasks distribution channel they can be said to have achieved what is called–

• Parallel marketing 
• Horizontal integration 
• Vertical integration
• Concentric integration 
• Conglomerate marketing

12. Which of the following describes the tendency of people to interpret information in a way that will support what they already believe?

• Selective creativity 
• Selective distortion 
• Selective matching
• Selective attraction
• Selective attribute

13. The ………. stage of a product is characterized as being one where there is period of rapid climb in sales and substantial profit improvement.

• introduction 
• decline 
• maturity 
• saturation 
• growth

14. The discomfort caused by post purchase conflict is called–

• Dissatisfaction 
• Cognitive dissonance 
• Post purchase behaviour 
• Buyer's remorse 
• Comparative tension

15. ………. is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

• Psychology 
• Product differentiation 
• Psychographic segmentation 
• Target marketing 
• Consumer behavior

16. Mutual Funds are regulated in the country by–

• IRDAI 
• Association of Mutual Funds of India (AMFI) 
• NABARD
• Securities and Exchange Board of India 
• Reserve Bank of India

17. Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called–

• repositioning 
• push marketing 
• differentiated marketing 
• cannibalization 
• cartelization

18. Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is–

• Buzz marketing 
• Leader marketing
• Niche marketing 
• Complex marketing 
• Selective marketing

19. Marketing management is defined as–

• monitoring the profitability of the' company's products and services 
• the art and science of choosing target markets and building profitable relationships with them
• managing the market process 
• developing marketing strategies to move the company forward
• selecting target markets to deploy marketers

20. The measure of the brand's ability to capture consumer performance and loyalty is termed as–

• Brand superiority 
• Brand equity 
• Brand version 
• Brand loyalty 
• Brand preference

21. Mission statements are at their best when they reflect a ………. to an almost impossible dream that provides direction for the next 10 to 30 years.

• market 
• strength 
• competency
• vision 
• value

22. A strategy in which the initial price of the product is set low in relation to the target market's range of expected prices is termed as–

• Market skimming pricing 
• Old pricing 
• Discount market pricing
• Market penetration pricing 
• Special market pricing

23. A group of tradition bound consumers who are the tool to adapt an innovation is called as–

• Challengers 
• Leaders 
• Innovators 
• Laggards 
• Loyal agents

24. Low prices on products for which you have accurate price knowledge lets you know that the product has to be a bargain. This type of pricing is termed as–

• Reference pricing 
• Psychological pricing 
• Volume pricing 
• Promotional pricing 
• Signpost pricing

25. The want satisfying power of a product is called its–

• price 
• utility 
• bond 
• purpose 
• goal

26. Based on the rates firms charge in the target market in a specific industry, they are classified as following except in a–

• Market challenger 
• Market plotter 
• Market leader 
• Market nicher 
• Market follower

27. TQM approach in which all the people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for–

• Total Quality Management 
• Total Quality Marketing 
• Total Quantity Management
• Total Queries Management 
• Total Quality Manipulation

28. When backed by buying power, wants become

• self-esteem needs 
• demand 
• exchanges 
• physical needs 
• social needs

29. The philosophy of product centered marketing' concept is–

• right products for the customers 
• make and sell 
• make what the market wants
• sense and respond 
• selling on product benefits

30. The customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called

• Customer perceived value 
• Customer expectation 
• Customer satisfaction
• Customer loyalty 
• Customer relationship

31. Button market is where–

• capital is disposed 
• gold is purchased and sold 
• shares are purchased
• production of silver takes place 
• investment are made

32. Especially in large firms, a sales force frequently is specialized in some organizational fashion. Which of the following is not one of such specializations?

• Customer specialization 
• Major accounts specialization 
• Product specialization
• Geographic specialization 
• Economic order specialization

33. Greater consumer control means that, in building customer relationships, companies can no longer rely on marketing by intrusion. The most practiced marketing is–

• conversion 
• delivery 
• retention 
• attraction 
• attention

34. According to Maslow's Hierarchy of Needs, sense of belonging is grouped in–

• Esteem needs 
• Social needs 
• Safety needs 
• Physiological needs 
• Self-actualization needs

35. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market segment. Which of the following would not be among Porter's five forces?

• Threat of buyers' growing bargaining power 
• Threat of substitute products 
• Threat of technological partners
• Threat of intense segment rivalry 
• Threat of new entrants

36. The unplanned static or distortion during the communication process, which results in the receivers' getting a different message then the one that the sender sent is the–

• response 
• feedback 
• noise 
• decoding 
• encoding

37. If-a MNC like Nestle varied the elements of the marketing mix to suit the countries in which it sold its products, which type of strategy would it be following?

• Differentiated 
• Undifferentiated 
• Standardized 
• Adapted 
• Concentrated

38. Under which of the following company orientations toward the market place would we expect to get 'better economical' falacy?

• Marketing concept 
• Holistic marketing concept 
• Production concept
• Selling concept 
• Product concept

39. If a company focuses on only one or a few market segments instead of small share of a large market, the same is–

• Segment marketing 
• Conceptual marketing 
• Mass marketing 
• Micro marketing 
• Niche marketing

40. An estimate the total financial value of the brand is–

• Brand valuation 
• Brand tracking 
• Brand auditing 
• Brand partitioning 
• Brand equity

41. The total combined customer value of all the company's current and potential customers is called–

• Customer share 
• Customer delight 
• Customer loyalty
• Customer orientation 
• Customer equity

42. We can say that a ………. has three characteristics. 
(1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; 
(2) It has application in a wide variety of markets, and 
(3) It is difficult for competitors to imitate.

• strategic business unit 
• core competency 
• business strategy 
• winning strategy 
• core technology

43. Which demographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics?

• Age and life cycle segmentation 
• Gender segmentation 
• Age segmentation
• Psycho graphic segmentation 
• Income segmentation

44. The internet version of word of mouth marketing is termed as–

• Viral marketing 
• Web marketing 
• Channel marketing 
• Network marketing 
• Virtual marketing

45. ………. is the development, interpretation and communication of decision oriented information to be used in all phases of marketing process.

• Marketing forecast 
• Market intelligence 
• Market planning
• Marketing research 
• Marketing information system

46. GATT is more than 60 years old treaty designed to promote world trade by reducing tariff and other international trade barriers. GATT stands for–

• General Aspects on Tariff and Trade 
• General Agreement on Tariffs and Trade 
• Geneva Agreement on Trade and Tariff
• General Allowance for Trade and Tariff 
• Geneva Agreement on Traffic or Trade

47. People differ greatly in their readiness to try new products. Which of the following do not belong to the adapter categorization on the basis of relation time of adopter of innovators?

• Innovators 
• Laggards 
• Early majority 
• Late majority 
• Super majority

48. As per BCG Matrix of classification of SBUs of an organization, Cash cows are SBUs that typically generate–

• large Awareness levels but few sales 
• problems for product managers often 
• high industry growth
• more cash than that can be invested profitably in its own business 
• paper losses in the long run

49. A strategy of pricing involves using price as in a competitive weapon in order to push competitors out of market or eliminate competitors.

• bargain 
• psychological 
• premium 
• advanced 
• predatory

50. The Insurance Regulatory and Development Authority of India (IRDAI) is an autonomous apex–

• consultative body
• statutory body 
• advisory body 
• cooperative body 
• corporate body

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