IBPS Specialist Officer Examination Solved Paper

Institute of Banking Personnel Selection Examination

Specialist Officer Marketing Solved Paper

  IBPS announced a Common Written Examination (CWE) for the selection Officers and Clerks in Indian banks. IBPS CWE is now mandatory for anyone who seeks an employment in 20 public sector and Regional Rural banks. IBPS periodically accepts the exam applications from the candidates at their website, and the exams are organized at various locations in the country in online mode. Aspirants have to go through interview process after clear the online test conduct by the IBPS. On the basis of interview candidates placed in Regional Rural Bank......

1. Customization is used for

1. Distinguishing customer specific problems
2. Advertisements
3. Publicity
4. Motivating the staff
5. Customer Survey

2. Marketing channels mean

1. Delivery Period
2. Delivery Time
3. Delivery Person
4. Delivery Place
5. Delivery Outlets

3. ‘Push’ marketing style requires

1. Proper Planning
2. Good pushing strength
3. Team Work
4. Ability to identify the products
5. Aggressive Marketing

4. Viral styles of marketing includes – Find the wrong answer

1. Digital Marketing
2. Tele-Marketing
3. Sending bulk SMS
4. e-mail solicitation
5. Door to Door marketing

5. Service Marketing is the same as

1. Internet Marketing
2. Tele Marketing
3. Internal Marketing
4. Relationship marketing
5. Indirect Marketing

6. A DSA means

1. Direct Selling Agent
2. Detective Service Agency
3. Direct Supplying Agent
4. Distribution and Sales Agency
5. Dreadfully Superfast Agent

7. A DSA is required to be adept in

1. (A) Online Marketing
2. (B) Designing Products
3. Sending e-mails
4. Advertisements
5. Communication skills

8. Indirect marketing is undertaken

1. By way of advertisements
2. By delivering speeches
3. At bank counters
4. By DSA
5. By Cross-selling

9. Incentives are paid to sales persons

1. For achieving targets
2. For surpassing targets
3. For identifying leads
4. For designing products
5. For talking

10. Buyer resistance can be overcome by

1. Cordial relation between buyer and seller
2. Good negotiation
3. Good after sales service
4. Persuasive communication
5. TeleMarketing

11. One of the following is not included in the 7 P’s of marketing. Find the same

1. Placement
2. Price
3. Production
4. Promotion
5. Product

12. Analysis of marketing problems helps in

1. Evaluating marketing opportunities
2. Reducing marketing staff
3. Reducing profits
4. Good communication
5. Motivation

13. Innovation in marketing is same as

1. Motivation
2. Perspiration
3. Aspiration
4. Creativity
5. Team Work

14. Market segment is required for

1. Professional Marketing
2. OTC marketing
3. Internal marketing
4. Identifying sales persons
5. Identifying prospects

15. Bank ATMs are

1. Delivery outlets
2. Market Plans
3. Personalized Products
4. Tools for overcoming buyer resistance
5. Motivating tools

16. Internet Banking helps in

1. Door to Door Canvasing
2. Making more number of cold calls
3. Easy access to customer transactions
4. Market survey
5. Market Research

17. Cross-Selling means

1. Selling by a cross section of people
2. Selling to HNIs
3. Selling to a cross section of people
4. Selling to NRIs
5. Selling other products to existing customers

18. The USP of a current account is

1. High Minimum balance
2. No restriction in transactions
3. No interest payable
4. Restricted Deposits
5. Easy credits

19. The USP of car loans is

1. High Rate of interest
2. Easy EMIs
3. Lump-sum Loans
4. Available only to doctors
5. Available only to businessman

20. Leads for home loans can be obtained from

1. Corporate societies
2. Existing borrowers
3. Builders
4. Traders
5. Trusts

21. Leads for industrial loans can be available from 

1. Reserve bank of India
2. District Industries centre
3. Colleges
4. Export Houses
5. Trade Centres

22. SME means

1. Selling and marketing Establishment
2. Selling and marketing employees
3. Sales and Marketing entity
4. Small and Medium Enterprises
5. Small and Micro Entities

23. The target group of SME loans is

1. All salaried persons
2. Government undertakings
3. All Entrepreneurs
4. All students
5. All housewives

24. Leads for tractor loans can be availed from

1. Farm labourers
2. Authorised dealers of tractors and farm equipment
3. Bullock cart owners
4. Marginal land owners
5. RTA officers

25. Customization results in

1. Customer exodus
2. Customer retention
3. Customer complaints
4. Training of staff
5. Varying the interest rates

26. Find the correct sentence

1. Higher the price, higher the sales
2. More number of sales persons leads to more number of sales
3. Mission statement is a part of market plan
4. Better sales incentives means better performance
5. All customers are profitable customers

27. Bancassurance can be sold to

1. All banks
2. All insurance companies
3. Insurance agents
4. All existing and prospective bank customers
5. Stock brokers

28. The target group for bulk deposits is

1. Salaried persons
2. Small traders
3. Corporate MNCs
4. Housewives
5. Minor children

29. Debit cards can be sold to

1. Existing customers
2. School children
3. Trusts
4. Hospitals
5. Educational Institutions

30. Low EMI indicates

1. High loan burden
2. Long repayment period
3. Cheap loans
4. Costly loans
5. Very short repayment periods

31. EMI can be a marketing tool when

1. EMI is very low
2. EMI is very high
3. EMI is fluctuating
4. EMI is constant
5. EMI is ballooning

32. Advertisements are necessary for

1. Only old products
2. Launching new products
3. Only costly products
4. Only obsolete products
5. Advertisements are wasteful expenses

33. Publicity is required for

1. Generating more number of leads
2. Better training of sales persons
3. Market survey
4. Product designing
5. OTC marketing

34. NAV is the price of

1. Entire fund value
2. One unit of a fund
3. Surrender value
4. Average value of shares
5. Dividends paid in a year

35. A master policy in the case of life insurance indicates

1. Policy is stale
2. Policy is in the name of servant
3. Only one life is assured
4. There are several beneficiaries
5. Life assured should be a male

36. Customer Database is useful for

1. Advertisements
2. Word of mouth publicity
3. CRM functions
4. PR functions
5. Sales persons’ trainings

37. CRM (Customer Relationship Management) is

1. A pre-sales activity
2. A tool for lead generation
3. An ongoing daily activity
4. The task of a DSA
5. Back office duty

38. Find the incorrect answer

1. Cross selling is an inexpensive way of marketing
2. Market segmentation can boost generations
3. Customer Lifetime Value is a marketing tool
4. Surrogate marketing is a type of viral marketing
5. Internet banking can replace ATMs

39. Financial inclusion needs canvasing the accounts of

1. Financial Institutions
2. NRIs
3. HNIs
4. Housewives
5. Persons below a specified income level

40. Effective retail banking proposes

1. Large premises
2. Huge kiosks
3. Big sales force
4. Coordination between marketing and front office staff
5. More products

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Institute Of Personal Banking Selection Specialist Officers Exam Unsolved Examination Paper 2012

Institute Of Personal Banking Selection

Specialist Officers Exam 

Unsolved Examination Paper 2012

101. Who among the following is one of the recipients of the Nobel Peace Prize – 2011?14768263-the-wood-question-and-answer-traffic-sign-isolate-on-white-background

• Ellen Johnson Sirleaf
• Jules Hoffmann
• Bruce Beutler
• Adam G. Riess
• Tomas Transtromer

102. The Food Security Bill – 2011 which is the process of becoming an Act, divides the entire population of the country into two groups. Which of the following are these two groups?

• Below poverty line and Above poverty line
• General population and Excluded population
• Included households and Excluded households
• Covered under PDS and Not Covered under PDS
• General households and priority households

103. RBI has recently deregulated the rates of interest to be provided by various Banks to their depositors/customers with effect from 25-10-2011 on their _____ accounts?

• Time Deposit
• Saving bank
• Loan
• Fixed deposit
• Current

104. Which of the following is the main advantage of “ASBA” with the applicants for share allotment?

• ASBA applicant has got secured allotment of shares
• ASBA applicant has got certain preference in allotment of shares as compared to general applicants
• ASBA applicant need not remit the fund for allotment of shares, he/she will do so after shares are allotted to him/her.
• ABSA Applicants deposit/OD account is not debited, only the funds are blocked for the same and he/she continues to avail interest till the shares are allotted to him/her.
• None of these

105. “Many people die in Deadly Games in Egypt”: Was the news in almost all major newspaper in February 2012. Which of the following statements is the correct representation of ‘Deadly Game’ given in the headlines?

• A riot broke out during a Football Match in Egypt in which many people were killed
• Police had to open fire on a Mob including some genuine ticked holders, who were not allowed to enter the Stadium even after the start of the match
• Egypt is famous for its dangerous games of ‘Bull fight’ and ‘Martial Game’; Many participants die every year in such games
• Some terrorist opened fire during a football match. About 10000 people were killed in the incident
• The defeat in the game is considered equivalent to death

106. Mullaperiyar Dam which was recently in news, is located in which of the following States?

• Maharashtra
• Karnataka
• Andhra Pradesh
• Kerala
• Tamil Nadu

107.Like telephone/Mobile number portability, the Ministry of Finance/RBI is now also considering to provide bank account number portability to bank customers. Which of the following would it mean?

• Any customer/account holder can with draw cash from any other Bank through his/her won cheques drawn on other bank even without ATM
• Any borrower can draw funds from his/her loan account from any other bank also
• The account number of any account holder will remain the same even if he/she is getting his/her account transferred to another bank also.
• Bank customers would have the facility of mobile Banks to withdraw cash nearby his/her place
• None of these

108. The total number of Kisan Credit Card holder farmers in our country is ---------------

• 8 Crores
• 10 Crores
• 5 Crores
• 7.5 Crores
• 6 Crores

109. NRE deposit is---------------------------

• Non Resident External deposit
• Non Resident Extra deposit
• Non Resident Exchange deposit
• Non Refundable External deposit
• Non Resident Extended deposit

110. What is offshore banking?

• It is a bank located in the sea (i.island)
• It is a bank located in SEZ 
• It is a bank located in a neighboring country
• It is a bank located outside the country of residence of the depositor
• Offshore banking is basically dealing in foreign exchange

111. Maoists in which of the following countries recently decided to accept Govt’s of ‘Golden Handshake’ and enter into ‘civilian life’ or mainstream of the society?

• Myanmar
• India
• China
• Nepal
• Bhutan

112. Which of the following is correct?

• Illiterates cannot open any account in a bank
• Illiterate women cannot open any account in a bank
• Illiterates can open savings bank accounts in a bank
• Advance can be granted to a minor
• Advance can be granted to a minor if he is of sound mind

113. As per newspaper reports western countries are going to impose sanctions on which of the following OPEC countries as it is said that is trying to make a nuclear bomb?

• Kuwait
• Iraq
• Iran
• Saudi Arabia
• Angola

114 “The Reliance Industries Ltd (RIL) has decided to return some ‘KG’ field to the Government of India was the news in some major newspapers. What is the major production in KG fields owned by RIL?

• Crude oil
• Gas
• Coal
• Iron ore
• Gold are and Diamonds

115. Non convertible debentures are-------------

• Debt instruments which acquire equity status at the issuers’ option.
• Debt instruments which acquire equity status at the investors’ option.
• Debt instruments which acquire equity status with the permission of Registrar of Companies.
• Debt instruments which acquire equity status on maturity.
• Debt instruments which retain their debt character and cannot acquire equity status.

116. India’s Dipika Pallikal and Sarah Cardwell of Australia recently played an international match in Chennai. Both of them are-------------

• Badminton players
• Gold players
• Chess players
• Squash players
• Table tennis players

117. “IRDA norms will boost online distribution” – was the news in some major newspaper. This means online distribution of which of the following will boost up?

• Bank products
• Insurance policies/products
• Licenses to open new banks/ branches of existing banks
• Licenses to operate 2G/3G spectrum
• Permits for export of iron ore

118. ‘Lajja’ is a book written by ---------------------

• Salman Rushdie
• Taslima Nasreen
• Suil Ganguli
• Rabindranath Tagore
• Bimal Mitra

119. The prevent frauds in multiple mortgage cases, under SARFAESL Act, 2002 one special thing has been created and made operative from 01.04.2011.Which one is that from the following?

• Special Registrar Office at Lucknow
• Special Central Arbitration Bureau at Lucknow
• Central SARFAESI Tribunals at 6 Centres
• Central Electronic Registry
• State Electronic Registries

120. SBI has merged which of the following two associate banks with itself?

• State Bank of Hyderabad & State Bank of Patiala
• State Bank of Hyderabad & State Bank of Travancore
• State Bank ofMysore&State Bank of Travancore
• State Bank of Indore & State Bank of Hyderabad
• State Bank of Indore & State Bank of Saurashtra

121. Assembly Elections took place in which one of the following States recently? (in January 2012)

• Madhya Pradesh
• Maharashtra
• Kerala
• Punjab
• Tamil Nadu

122. Which one of the following is not a salient feature of Debit Card?

• No bad debts to banks and no suits for recovery
• Non interest earning for banks
• Works like a normal withdrawal
• Can be used at ATM and POS
• 45 days credit is given to the card holder

123. Bank issue a letter to beneficiary on behalf of its constituents like guarantee formaking payment on their behalf on fulfillment of its terms and conditions. What is this arrangement know in banking context?

• Line of Credit
• Loan to Client

125. World leaders are to assemble in Rio de Janeiro in June 2012 for the United Nations Conference on Sustainable Development (Rio + 20). All nations are going to make some commitment towards the goal of the conferencAs per the agenda circulated, what commitment do world leaders want from India in the Conference?

• India should agree to double its energy efficiency under a global understanding
• India should suspend its nuclear pact with USA for at least should reduce it to 50% level of agreed capacity
• Nuclear power plants are highly risky as seen in Japan recently. Hence no new plant should be made
• India has a vast resource of coal. It must its coal resources with other countries to enable them to produce thermal power which they are not doing so far due to lack of coal mines there
• None of these

126. Who among the following is the recipient of the Padma Vibhushan given in 2012?

• Late (Dr.) Bhupen Hazarika
• Sri Vanraj Bhatia
• Sri Javed Akhtar
• Sri Amitabh Bachhan
• Smt. Ambika Soni

127. Under the liberalized scheme of interest subsidy, Government of India provides interest subsidy on housing loan at the rate of --------------

• 0.50%
• 1.00%
• 2.00%
• 2.00% + 1.00% for prompt repayment
• None of these

128. When a Bank provides a loan for purchase of white goods, it is categorized as ------------

• Consumption loan
• White Goods loan
• Consumer Durable loan
• Working Capital
• Bridge Loan

129. India has decided to acquire Rafale Fighter planes for its air force wing. Which country is going to supply Rafale fighter planes?

• Italy
• Britain
• Canada
• France
• Germany

130. Which of the following statements about contribution (approximately) of agriculture sector in GDP is correct?

• Agriculture contributes 50% of total GDP
• Agriculture does not contribute significantly to India’s GDP as the share is less than 1%
• India’s GDP does not take agriculture sector into account
• Agriculture Sector is the part of Service Sector. Hence it is not considered as an independent sector
• Agriculture Sector contributes 20% in India’s GDP

131. Banks are considered as ‘financial intermediaries’. Which of the following activity correctly and comprehensively explains this role of banks?

• Accepting deposits of money for the purpose of lending and investment
• Granting loans to the weaker section of the society
• Accepting money for remittance and issuing bank drafts
• Providing safe deposit services
• Opening accounts and accepting deposit therein

132. The rate below which banks cannot generally lend is called as------------------

• Base rate
• Floor rate
• Repo rate
• Call money rate
• Ceiling rate

133. As per the data released by the Union Health Ministry (of India) the infant mortality rate is lowest in------------------------

• Tamil Nadu
• Maharashtra
• Goa
• Uttar Pradesh
• Madhya Pradesh

134. Dada Saheb Phalke Awards are given by the Ministry of-----------------------

• Social Welfare
• Corporate Affairs
• Home Affairs
• Human Resources Development
• Information & Broadcasting

135. Which of the following is not a type of Cheque ?

• Crossed cheque
• Blank cheque
• Speed cheque
• Bearer cheque
• Order cheque

136. Mr. John Key is the present ------------------

• Prime Minster of Canada
• Prime Minister of Australia
• Prime Minister of New Zealand
• President of Australia
• President of Canada

137. In relation to banking, what do you understanding by “Ever – Greening of loan Account”?

• Full repayment of a loan account before maturity – Pre-payment
• Full repayment of a loan account exactly a t maturity
• Fresh Loan sanctioned during the tenure of account for enhancement of limits
• Adjusting the NPA/Sticky account with fresh sanction of loans
• Loans provided for new projects to new customers

138. Which of the following is the name of an autonomous organization for rural technology?

• CAPART
• MGNREGA
• PURA
• IRDP
• NGAPS

139. With a view to facilitate payment of balance in deposit account to the person named by the deposition without any hassles in the event of death of the account holder, the following facility was introduced in bank accounts in our country?

• Will
• Registration
• Nomination
• Indemnity
• Guarantee

140. Which of the following countries is NOT a member of ASEAN?

• Thailand
• Myanmar
• Singapore
• Vietnam
• Brazil

141. Which of the following is not a Negotiable Instrument?

• Cheque
• Fixed Deposit Receipt
• Promissory Note
• Bill of Exchange
• All to above are negotiable instruments

142. Which of the following Stock Exchanges in India recently launched “Carbon Index” so that investors can assess risk and opportunities associated with climate change?

• Delhi Stock Exchange
• National Stock Exchange
• Bombay Stock Exchange
• Kolkata Stock Exchange
• Ahmadabad Stock Exchange

143. Which of the following would be the venue of the World Athletic Championship 2013?

• New Delhi
• Tokyo
• London
• Paris
• Moscow

144. Who among the following represented India in 17th SAARC Summit held at Addu in Maldives in November 2011?

• Smt. Sonia Gandhi
• Dr. Manmohan Singh
• Shri Pranab Mukherjee
• Shri P Chidambaram
• Shri Rahul Gandhi

145. What is the maximum balance amount that is eligible for earning interest in a normal saving bank account?

• Rs. 1 lac
• Rs. 2 lacs
• Rs.3 lacs
• Rs. 5 lacs
• No limit

146. When a customer opens a Deposit account with the Bank, which one of the following is the status of the Bank?

• Debtor
• Creditor
• Trustee
• Beneficiary
• None of these

147. Which of the following states decided to give Khatedhari Rights to about 30,000farmers occupying the custodian lands?

• Gujarat
• Rajasthan
• Madhya Pradesh
• Uttar Pradesh
• Uttrakhand

148. Which of the following functions are not being performed by the Reserve Bank of India?

• Regulation of Banks in India
• Regulation of Foreign Direct Investment in India
• Foreign CurrencyManagement in India
• Control & Supervision of Monday Supply
• Currency Management in India

149. A bank is called as ‘Scheduled Bank’ when -----------------

• Its business has crossed Rs. 1000 crore mark
• Its branch network is over 100
• It is included in the second Scheduled of the RBI Act
• When it complies with all the three above
• None of these

150. Australian govt. recently decided to sell Uranium to India.Uranium is used mainly for---------

• manufacturing of chemical fertilizers
• manufacturing of Drug / Pharma products
• nuclear power generation
• making arsenals
• making electronic chips

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