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IBPS Specialist Officer Examination Solved Paper

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Institute of Banking Personnel Selection Examination
Specialist Officer Marketing Solved Paper
  IBPS announced a Common Written Examination (CWE) for the selection Officers and Clerks in Indian banks. IBPS CWE is now mandatory for anyone who seeks an employment in 20 public sector and Regional Rural banks. IBPS periodically accepts the exam applications from the candidates at their website, and the exams are organized at various locations in the country in online mode. Aspirants have to go through interview process after clear the online test conduct by the IBPS. On the basis of interview candidates placed in Regional Rural Bank......
1. Customization is used for
  1. Distinguishing customer specific problems
  2. Advertisements
  3. Publicity
  4. Motivating the staff
  5. Customer Survey
2. Marketing channels mean
  1. Delivery Period
  2. Delivery Time
  3. Delivery Person
  4. Delivery Place
  5. Delivery Outlets
3. ‘Push’ marketing style requires
  1. Proper Planning
  2. Good pushing strength
  3. Team Work
  4. Ability to identify the products
  5. Aggressive Marketing
4. Viral styles of marketing includes – Find the wrong answer
  1. Digital Marketing
  2. Tele-Marketing
  3. Sending bulk SMS
  4. e-mail solicitation
  5. Door to Door marketing
5. Service Marketing is the same as
  1. Internet Marketing
  2. Tele Marketing
  3. Internal Marketing
  4. Relationship marketing
  5. Indirect Marketing
6. A DSA means
  1. Direct Selling Agent
  2. Detective Service Agency
  3. Direct Supplying Agent
  4. Distribution and Sales Agency
  5. Dreadfully Superfast Agent
7. A DSA is required to be adept in
  1. (A) Online Marketing
  2. (B) Designing Products
  3. Sending e-mails
  4. Advertisements
  5. Communication skills
8. Indirect marketing is undertaken
  1. By way of advertisements
  2. By delivering speeches
  3. At bank counters
  4. By DSA
  5. By Cross-selling
9. Incentives are paid to sales persons
  1. For achieving targets
  2. For surpassing targets
  3. For identifying leads
  4. For designing products
  5. For talking
10. Buyer resistance can be overcome by
  1. Cordial relation between buyer and seller
  2. Good negotiation
  3. Good after sales service
  4. Persuasive communication
  5. TeleMarketing
11. One of the following is not included in the 7 P’s of marketing. Find the same
  1. Placement
  2. Price
  3. Production
  4. Promotion
  5. Product
12. Analysis of marketing problems helps in
  1. Evaluating marketing opportunities
  2. Reducing marketing staff
  3. Reducing profits
  4. Good communication
  5. Motivation
13. Innovation in marketing is same as
  1. Motivation
  2. Perspiration
  3. Aspiration
  4. Creativity
  5. Team Work
14. Market segment is required for
  1. Professional Marketing
  2. OTC marketing
  3. Internal marketing
  4. Identifying sales persons
  5. Identifying prospects
15. Bank ATMs are
  1. Delivery outlets
  2. Market Plans
  3. Personalized Products
  4. Tools for overcoming buyer resistance
  5. Motivating tools
16. Internet Banking helps in
  1. Door to Door Canvasing
  2. Making more number of cold calls
  3. Easy access to customer transactions
  4. Market survey
  5. Market Research
17. Cross-Selling means
  1. Selling by a cross section of people
  2. Selling to HNIs
  3. Selling to a cross section of people
  4. Selling to NRIs
  5. Selling other products to existing customers
18. The USP of a current account is
  1. High Minimum balance
  2. No restriction in transactions
  3. No interest payable
  4. Restricted Deposits
  5. Easy credits
19. The USP of car loans is
  1. High Rate of interest
  2. Easy EMIs
  3. Lump-sum Loans
  4. Available only to doctors
  5. Available only to businessman
20. Leads for home loans can be obtained from
  1. Corporate societies
  2. Existing borrowers
  3. Builders
  4. Traders
  5. Trusts
21. Leads for industrial loans can be available from 
  1. Reserve bank of India
  2. District Industries centre
  3. Colleges
  4. Export Houses
  5. Trade Centres
22. SME means
  1. Selling and marketing Establishment
  2. Selling and marketing employees
  3. Sales and Marketing entity
  4. Small and Medium Enterprises
  5. Small and Micro Entities
23. The target group of SME loans is
  1. All salaried persons
  2. Government undertakings
  3. All Entrepreneurs
  4. All students
  5. All housewives
24. Leads for tractor loans can be availed from
  1. Farm labourers
  2. Authorised dealers of tractors and farm equipment
  3. Bullock cart owners
  4. Marginal land owners
  5. RTA officers
25. Customization results in
  1. Customer exodus
  2. Customer retention
  3. Customer complaints
  4. Training of staff
  5. Varying the interest rates
26. Find the correct sentence
  1. Higher the price, higher the sales
  2. More number of sales persons leads to more number of sales
  3. Mission statement is a part of market plan
  4. Better sales incentives means better performance
  5. All customers are profitable customers
27. Bancassurance can be sold to
  1. All banks
  2. All insurance companies
  3. Insurance agents
  4. All existing and prospective bank customers
  5. Stock brokers
28. The target group for bulk deposits is
  1. Salaried persons
  2. Small traders
  3. Corporate MNCs
  4. Housewives
  5. Minor children
29. Debit cards can be sold to
  1. Existing customers
  2. School children
  3. Trusts
  4. Hospitals
  5. Educational Institutions
30. Low EMI indicates
  1. High loan burden
  2. Long repayment period
  3. Cheap loans
  4. Costly loans
  5. Very short repayment periods
31. EMI can be a marketing tool when
  1. EMI is very low
  2. EMI is very high
  3. EMI is fluctuating
  4. EMI is constant
  5. EMI is ballooning
32. Advertisements are necessary for
  1. Only old products
  2. Launching new products
  3. Only costly products
  4. Only obsolete products
  5. Advertisements are wasteful expenses
33. Publicity is required for
  1. Generating more number of leads
  2. Better training of sales persons
  3. Market survey
  4. Product designing
  5. OTC marketing
34. NAV is the price of
  1. Entire fund value
  2. One unit of a fund
  3. Surrender value
  4. Average value of shares
  5. Dividends paid in a year
35. A master policy in the case of life insurance indicates
  1. Policy is stale
  2. Policy is in the name of servant
  3. Only one life is assured
  4. There are several beneficiaries
  5. Life assured should be a male
36. Customer Database is useful for
  1. Advertisements
  2. Word of mouth publicity
  3. CRM functions
  4. PR functions
  5. Sales persons’ trainings
37. CRM (Customer Relationship Management) is
  1. A pre-sales activity
  2. A tool for lead generation
  3. An ongoing daily activity
  4. The task of a DSA
  5. Back office duty
38. Find the incorrect answer
  1. Cross selling is an inexpensive way of marketing
  2. Market segmentation can boost generations
  3. Customer Lifetime Value is a marketing tool
  4. Surrogate marketing is a type of viral marketing
  5. Internet banking can replace ATMs
39. Financial inclusion needs canvasing the accounts of
  1. Financial Institutions
  2. NRIs
  3. HNIs
  4. Housewives
  5. Persons below a specified income level
40. Effective retail banking proposes
  1. Large premises
  2. Huge kiosks
  3. Big sales force
  4. Coordination between marketing and front office staff
  5. More products

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