IBPS Specialist Officers Examination II Professional Knowledge Solved Paper II

Institute Of Banking Personal Solution Examination
Specialist Officer Exam Held on 02.02.2016

Professional Knowledge Solved Question Paper

1. A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n)–

• Shopping good 
• Convenience good 
• Business product 
• Specially good
• Unsought good

2. The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors and who might require separate products or marketing programs is called–

• Market segmentation 
• Market positioning 
• Market differentiation 
• Market targeting 
• Marketing mix

3. ………. is not a stage of product life cycle in marketing.

• Introduction 
• Maturity 
• Growth 
• Decline 
• Planning

4. ………which of the following is not a characteristic important in influencing an innovator's rate of adoption?

• Organization type of the innovator 
• Compatibility 
• Divisibility 
• Communicability 
• Complexity

5. The financial contracts whose values are obtained from the values of underlying assets are–

• mortgage 
• commercial papers 
• stocks 
• derivatives 
• bonds

6. All of the following are considered to be broad market-follower strategies except–

• innovator 
• imitator 
• cloner 
• counterteller 
• adapter

7. A company has four choices when it comes to developing brands. Which one of the following is not one among them?

• New brands 
• Multi brands 
• Brand extension 
• Line extension 
• Brand sponsoring

8. ………. is a demand state where consumer may share a strong need that cannot be satisfied by an existing model.

• Declining demand 
• Irregular demand 
• Negative demand 
• Non-existent demand 
• Latent demand

9. ………. is the development, design and implementation of marketing programme, processes and activities that recognizes the breadth and inter-dependencies of today's marketing environment.

• Niche marketing 
• Supply chain marketing 
• Holistic marketing 
• Relationship marketing 
• Demand-centred marketing

10. The ………. holds that marketing strategy should deliver value to customers in a way that maintain or improve both the consumer's and society's well-being.

• societal marketing concept 
• society centered marketing 
• customer centered marketing
• focused business model 
• production centered business

11. Major oil producers carryon oil exploration, oil drilling, oil refining, chemical manufacture and service-station operation. When an organization does all of these separate tasks distribution channel they can be said to have achieved what is called–

• Parallel marketing 
• Horizontal integration 
• Vertical integration
• Concentric integration 
• Conglomerate marketing

12. Which of the following describes the tendency of people to interpret information in a way that will support what they already believe?

• Selective creativity 
• Selective distortion 
• Selective matching
• Selective attraction
• Selective attribute

13. The ………. stage of a product is characterized as being one where there is period of rapid climb in sales and substantial profit improvement.

• introduction 
• decline 
• maturity 
• saturation 
• growth

14. The discomfort caused by post purchase conflict is called–

• Dissatisfaction 
• Cognitive dissonance 
• Post purchase behaviour 
• Buyer's remorse 
• Comparative tension

15. ………. is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

• Psychology 
• Product differentiation 
• Psychographic segmentation 
• Target marketing 
• Consumer behavior

16. Mutual Funds are regulated in the country by–

• IRDAI 
• Association of Mutual Funds of India (AMFI) 
• NABARD
• Securities and Exchange Board of India 
• Reserve Bank of India

17. Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called–

• repositioning 
• push marketing 
• differentiated marketing 
• cannibalization 
• cartelization

18. Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is–

• Buzz marketing 
• Leader marketing
• Niche marketing 
• Complex marketing 
• Selective marketing

19. Marketing management is defined as–

• monitoring the profitability of the' company's products and services 
• the art and science of choosing target markets and building profitable relationships with them
• managing the market process 
• developing marketing strategies to move the company forward
• selecting target markets to deploy marketers

20. The measure of the brand's ability to capture consumer performance and loyalty is termed as–

• Brand superiority 
• Brand equity 
• Brand version 
• Brand loyalty 
• Brand preference

21. Mission statements are at their best when they reflect a ………. to an almost impossible dream that provides direction for the next 10 to 30 years.

• market 
• strength 
• competency
• vision 
• value

22. A strategy in which the initial price of the product is set low in relation to the target market's range of expected prices is termed as–

• Market skimming pricing 
• Old pricing 
• Discount market pricing
• Market penetration pricing 
• Special market pricing

23. A group of tradition bound consumers who are the tool to adapt an innovation is called as–

• Challengers 
• Leaders 
• Innovators 
• Laggards 
• Loyal agents

24. Low prices on products for which you have accurate price knowledge lets you know that the product has to be a bargain. This type of pricing is termed as–

• Reference pricing 
• Psychological pricing 
• Volume pricing 
• Promotional pricing 
• Signpost pricing

25. The want satisfying power of a product is called its–

• price 
• utility 
• bond 
• purpose 
• goal

26. Based on the rates firms charge in the target market in a specific industry, they are classified as following except in a–

• Market challenger 
• Market plotter 
• Market leader 
• Market nicher 
• Market follower

27. TQM approach in which all the people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for–

• Total Quality Management 
• Total Quality Marketing 
• Total Quantity Management
• Total Queries Management 
• Total Quality Manipulation

28. When backed by buying power, wants become

• self-esteem needs 
• demand 
• exchanges 
• physical needs 
• social needs

29. The philosophy of product centered marketing' concept is–

• right products for the customers 
• make and sell 
• make what the market wants
• sense and respond 
• selling on product benefits

30. The customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called

• Customer perceived value 
• Customer expectation 
• Customer satisfaction
• Customer loyalty 
• Customer relationship

31. Button market is where–

• capital is disposed 
• gold is purchased and sold 
• shares are purchased
• production of silver takes place 
• investment are made

32. Especially in large firms, a sales force frequently is specialized in some organizational fashion. Which of the following is not one of such specializations?

• Customer specialization 
• Major accounts specialization 
• Product specialization
• Geographic specialization 
• Economic order specialization

33. Greater consumer control means that, in building customer relationships, companies can no longer rely on marketing by intrusion. The most practiced marketing is–

• conversion 
• delivery 
• retention 
• attraction 
• attention

34. According to Maslow's Hierarchy of Needs, sense of belonging is grouped in–

• Esteem needs 
• Social needs 
• Safety needs 
• Physiological needs 
• Self-actualization needs

35. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market segment. Which of the following would not be among Porter's five forces?

• Threat of buyers' growing bargaining power 
• Threat of substitute products 
• Threat of technological partners
• Threat of intense segment rivalry 
• Threat of new entrants

36. The unplanned static or distortion during the communication process, which results in the receivers' getting a different message then the one that the sender sent is the–

• response 
• feedback 
• noise 
• decoding 
• encoding

37. If-a MNC like Nestle varied the elements of the marketing mix to suit the countries in which it sold its products, which type of strategy would it be following?

• Differentiated 
• Undifferentiated 
• Standardized 
• Adapted 
• Concentrated

38. Under which of the following company orientations toward the market place would we expect to get 'better economical' falacy?

• Marketing concept 
• Holistic marketing concept 
• Production concept
• Selling concept 
• Product concept

39. If a company focuses on only one or a few market segments instead of small share of a large market, the same is–

• Segment marketing 
• Conceptual marketing 
• Mass marketing 
• Micro marketing 
• Niche marketing

40. An estimate the total financial value of the brand is–

• Brand valuation 
• Brand tracking 
• Brand auditing 
• Brand partitioning 
• Brand equity

41. The total combined customer value of all the company's current and potential customers is called–

• Customer share 
• Customer delight 
• Customer loyalty
• Customer orientation 
• Customer equity

42. We can say that a ………. has three characteristics. 
(1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; 
(2) It has application in a wide variety of markets, and 
(3) It is difficult for competitors to imitate.

• strategic business unit 
• core competency 
• business strategy 
• winning strategy 
• core technology

43. Which demographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics?

• Age and life cycle segmentation 
• Gender segmentation 
• Age segmentation
• Psycho graphic segmentation 
• Income segmentation

44. The internet version of word of mouth marketing is termed as–

• Viral marketing 
• Web marketing 
• Channel marketing 
• Network marketing 
• Virtual marketing

45. ………. is the development, interpretation and communication of decision oriented information to be used in all phases of marketing process.

• Marketing forecast 
• Market intelligence 
• Market planning
• Marketing research 
• Marketing information system

46. GATT is more than 60 years old treaty designed to promote world trade by reducing tariff and other international trade barriers. GATT stands for–

• General Aspects on Tariff and Trade 
• General Agreement on Tariffs and Trade 
• Geneva Agreement on Trade and Tariff
• General Allowance for Trade and Tariff 
• Geneva Agreement on Traffic or Trade

47. People differ greatly in their readiness to try new products. Which of the following do not belong to the adapter categorization on the basis of relation time of adopter of innovators?

• Innovators 
• Laggards 
• Early majority 
• Late majority 
• Super majority

48. As per BCG Matrix of classification of SBUs of an organization, Cash cows are SBUs that typically generate–

• large Awareness levels but few sales 
• problems for product managers often 
• high industry growth
• more cash than that can be invested profitably in its own business 
• paper losses in the long run

49. A strategy of pricing involves using price as in a competitive weapon in order to push competitors out of market or eliminate competitors.

• bargain 
• psychological 
• premium 
• advanced 
• predatory

50. The Insurance Regulatory and Development Authority of India (IRDAI) is an autonomous apex–

• consultative body
• statutory body 
• advisory body 
• cooperative body 
• corporate body

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Banking,Railway, SSC, Exam General Awareness Sample Questions

General Awareness Sample Question Answers

For IBPS, Banking, Railways, SSC, PSC, ITI TO Examinations

1. Who bagged the men's title at the 63rd National Senior Squash championship on July 12, 2015?

1. Saurav Ghosal
2. Harinder Pal Singh Sandhu
3. Saurabh Nayar
4. Sanjay Rajpal
5. None of the above

2. Sriram Kalyanaraman has been appointed as Managing Director and Chief Executive Officer of?

1. IDBI Bank
2. NHB
3. SIDBI
4. IFCI
5. Corporation Bank

3. Who won the 2015 Wimbledon Men's singles tennis championship on July 12, 2015?

1. Roger Federer
2. Richard Gasquet
3. Novak Djokovic
4. Andy Murray
5. Marin Cilic

4. The seventh BRICS Summit was held in July 2015 in?

1. Durban
2. Fortaleza
3. Sanya
4. Ufa
5. Yekaterinburg

5. The headquarters of the United Nations Environment Programme is in?

1. Washington
2. Geneva
3. Zurich
4. Nairobi
5. None of the above

6. Who won the Best Director award at the 87th Academy Awards ceremony on February 22, 2015?

1. Bennett Miller
2. Wes Anderson
3. Morten Tyldum
4. Alejandro Gonzalez Inarritu
5. Richard Linklater

7. The first National Tribal Festival "VANAJ" was held in February 2015 in?

1. Shillong
2. New Delhi
3. Agartala
4. Kohima
5. Raipur

8. The Union Government has constituted a High Level panel to suggest a framework to assess Corporate Social Responsibility (CSR) activities undertaken by companies under the Companies Act, 2013. The panel is headed by?

1. Anil Baijal
2. Deepak Nayyar
3. Onkar S. Kanwar
4. Kiran Karnik
5. None of the above

9. The first Renewable Energy Global Investors Meet & Expo (REInvest 201was held in February 2015 in?

1. Mumbai
2. Srinagar
3. Kolkata
4. New Delhi
5. Gandhinagar

10. Which was the partner country for RE-Invest 2015?

1. France
2. USA
3. Germany
4. Japan
5. UK

11. Dhanak, a Hindi film, was honored with The Grand Prix of the Generation Kplus International Jury for the best feature length film at the 65th Berlin International Film Festival in February 2015. Dhanak was directed by?

1. Priyadarshan
2. Shekhar Kammula
3. Nagesh Kukunoor
4. Prakash Jha
5. Madhur Bhandarkar

12. Who was awarded the inaugural Charleston-EFG John Maynard Keynes Prize 2015?

1. Paul Krugman
2. Amartya Sen
3. Venkatraman Ramakrishnan
4. Jean Dreze
5. None of these

13. A ceasefire deal was reached between Russia and Ukraine on February 12, 2015 in?

1. Minsk
2. Paris
3. Kiev
4. Berlin
5. Moscow

14. A Special Investigation Team (SIT) was constituted on February 12, 2015 to reinvestigate the 1984 anti-Sikh riot cases. The SIT is headed by?

1. Rakesh Kapoor
2. Pramod Asthana
3. Kumar Gyanesh
4. Alok Joshi
5. None of the above

15. The Prime Minister Narendra Modi launched Soil Health Card (SHC) scheme on February 19, 2015 in Suratgarh in?

1. Haryana
2. Gujarat
3. Rajasthan
4. Uttar Pradesh
5. Himachal Pradesh

16. The Y. Nayudamma Memorial Award for the year 2014 was given to?

1. Tessy Thomas
2. Geeta Varadan
3. A. Sivathanu Pillai
4. Both 1 and 2
5. All 1, 2 and 3

17. Which of the following teams topped the medals tally with 91 gold medals at the 35th National Games in Kerala?

1. Services
2. Kerala
3. Haryana
4. Maharashtra
5. Punjab

18. Who won the Indian Open golf title in February 2015?

1. S.S.P. Chowrasia
2. Siddikur Rahman
3. Anirban Lahiri
4. Jyothi Randhawa
5. None of the above

19. Yash Bharti Samman is given for excellence in literature, fine arts, folk and classical music and sports. It is the highest civilian award of?

1. Bihar
2. Uttar Pradesh
3. Himachal Pradesh
4. Haryana
5. Rajasthan

20. Who has been conferred the Yash Bharti Samman?

1. Shekar Gupta
2. Saina Nehwal
3. Vinod Mehta
4. Susheel Kumar
5. Arunima Sinha

21. The first World Ocean Science Congress (WOSC) was held in February 2015 in?

1. Kochi
2. Panaji
3. Kolkata
4. Kandla
5. Tuticorin

22. The Energy and Resources Institute (TERI) was established in 1974. It is located in?

1. Pune
2. New Delhi
3. Kolkata
4. Guwahati
5. Chennai

23. The Economic Survey 2014-15 was prepared by the Chief Economic Adviser?

1. Rajiv Mehrishi
2. Arvind Mayaram
3. Arvind Subramanian
4. Kaushik Basu
5. None of the above

24. The Union Minister for Health & Family Welfare has declared which of the following days as the National Deworming Day?

1. February 8
2. February 10
3. February 9
4. February 7
5. February 6

25. Ruthvika Shivani is the women's national champion in?

1. Chess
2. Tennis
3. Badminton
4. Table Tennis
5. Archery

26. Sajan Prakash was the Best Performer in the men's section at the 35th National Games. He won 6 golds and 2 silver in?

1. Athletics
2. Swimming
3. Gymnastics
4. Shooting
5. Boxing

27. Which team won the 3rd edition of the Hockey India League in February 2015?

1. Ranchi Rays
2. Jaypee Punjab Warriors
3. Delhi Waveriders
4. Uttar Pradesh Wizards
5. None of the above

28. Identify the mismatched pair? Tennis Player Country

1. Rafael Nadal Spain
2. Roger Federer Switzerland
3. Novak Djokovic Serbia
4. Stanislas Wawrinka Russia
5. Andy Murray Great Britain

29. Who won the ATP Challenger Delhi Open tennis title in New Delhi in February 2015?

1. Yuki Bhambri
2. Somdev Devvarman
3. Leander Paes
4. Rohan Bopanna
5. None of the above

30. The 36th National Games will be played in 2016 in?

1. Manipur
2. Karnataka
3. Goa
4. Telangana
5. Haryana

31. The 15th Delhi Sustainable Development Summit (DSDS) was organized in February 2015 by?

1. IISER
2. CCMB
3. IICT
4. TISS
5. TERI

32. India's first fenced elephant sanctuary will come up in?

1. Kerala
2. Karnataka
3. Tamil Nadu
4. Odisha
5. Maharashtra

33. The 14th Finance Commission recommended what percent devolution of divisible funds to States?

1. 32%
2. 35%
3. 40%
4. 42%
5. 37%

34. Facebook has tied up with which company in India to provide basic internet services on mobile for free?

1. Idea
2. Airtel
3. Reliance Communications
4. Vodafone
5. None of these

35. Lydia Ko is a professional golfer from?

1. Singapore
2. Australia
3. China
4. Japan
5. New Zealand

36. "Ammu", the mascot of the 35th National Games is?

1. Lion
2. Elephant
3. Peacock
4. The Great Hornbill
5. Rabbit

37. King Faisal International Prize is given by which of the following countries?

1. Iran
2. Iraq
3. UAE
4. Indonesia
5. Saudi Arabia

38. Lala Lajpat Rai was associated with the foundation of?

1. State Bank of India
2. Allahabad Bank
3. Central Bank of India
4. Punjab National Bank
5. Indian Bank

39. Kampala is the capital of which of the following African countries?

1. Rwanda
2. Kenya
3. Lesotho
4. Ethiopia
5. Uganda

40. CIBIL as a credit bureau caters to:

1. Consumer segments
2. Commercial segments
3. Both commercial and consumer segments
4. Nationalized Banks only
5. Private Banks only

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