IBPS Specialist Officers Solved Paper

Institute of Banking Personnel Selection Examination

IBPS Specialist Officer (Marketing) Posts

Professional Knowledge Solved Paper Held on 02.02.2016

1. A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n)–

1. Shopping good 
2. Convenience good 
3. Business product 
4. Specially good 
5. Unsought good

2. The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors and who might require separate products or marketing programs is called–

1. Market segmentation 
2. Market positioning 
3. Market differentiation 
4. Market targeting 
5. Marketing mix

3. ………. is not a stage of product life cycle in marketing.

1. Introduction 
2. Maturity 
3. Growth 
4. Decline 
5. Planning

4. ……….Which of the following is not a characteristic important in influencing an innovator's rate of adoption?

1. Organization type of the innovator 
2. Compatibility 
3. Divisibility 
4. Communicability 
5. Complexity

5. The financial contracts whose values are obtained from the values of underlying assets are–

1. mortgage 
2. commercial papers 
3. stocks 
4. derivatives 
5. bonds

6. All of the following are considered to be broad market-follower strategies except–

1. innovator 
2. imitator 
3. cloner 
4. counterteller 
5. adapter

7. A company has four choices when it comes to developing brands. Which one of the following is not one among them?

1. New brands 
2. Multi brands 
3. Brand extension 
4. Line extension 
5. Brand sponsoring

8. ………. is a demand state where consumer may share a strong need that cannot be satisfied by an existing model.

1. Declining demand 
2. Irregular demand 
3. Negative demand 
4. Non-existent demand
5. Latent demand

9. ………. is the development, design and implementation of marketing programme, processes and activities that recognizes the breadth and inter-dependencies of today's marketing environment.

1. Niche marketing 
2. Supply chain marketing 
3. Holistic marketing 
4. Relationship marketing 
5. Demand-centered marketing

10. The ………. holds that marketing strategy should deliver value to customers in a way that maintain or improve both the consumer's and society's well-being.

1. societal marketing concept 
2. society centered marketing 
3. customer centered marketing
4. focused business model 
5. production centered business

11. Major oil producers carry on oil exploration, oil drilling, oil refining, chemical manufacture and service-station operation. When an organization does all of these separate tasks distribution channel they can be said to have achieved what is called–

1. Parallel marketing 
2. Horizontal integration 
3. Vertical integration
4. Concentric integration 
5. Conglomerate marketing

12. Which of the following describes the tendency of people to interpret information in a way that will support what they already believe?

1. Selective creativity 
2. Selective distortion 
3. Selective matching
4. Selective attraction 
5. Selective attribute

13. The ………. stage of a product is characterized as being one where there is period of rapid climb in sales and substantial profit improvement.

1. introduction 
2. decline 
3. maturity 
4. saturation 
5. growth

14. The discomfort caused by post purchase conflict is called–

1. Dissatisfaction 
2. Cognitive dissonance 
3. Post purchase behavior 
4. Buyer's remorse 
5. Comparative tension

15. ………. is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

1. Psychology 
2. Product differentiation 
3. Psychographic segmentation 
4. Target marketing 
5. Consumer behavior

16. Mutual Funds are regulated in the country by–

1. IRDAI 
2. Association of Mutual Funds of India (AMFI) 
3. NABARD
4. Securities and Exchange Board of India 
5. Reserve Bank of India

17. Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called–

1. repositioning 
2. push marketing 
3. differentiated marketing 
4. cannibalization
5. cartelization

18. Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is–

1. Buzz marketing 
2. Leader marketing 
3. Niche marketing 
4. Complex marketing 
5. Selective marketing

19. Marketing management is defined as–

1. monitoring the profitability of the' company's products and services 
2. the art and science of choosing target markets and building profitable relationships with them
3. managing the market process 
4. developing marketing strategies to move the company forward
5. selecting target markets to deploy marketers

20. The measure of the brand's ability to capture consumer performance and loyalty is termed as–

1. Brand superiority 
2. Brand equity 
3. Brand version 
4. Brand loyalty 
5. Brand preference

21. Mission statements are at their best when they reflect a ………. to an almost impossible dream that provides direction for the next 10 to 30 years.

1. market 
2. strength 
3. competency 
4. vision 
5. value

22. A strategy in which the initial price of the product is set low in relation to the target market's range of expected prices is termed as–

1. Market skimming pricing 
2. Old pricing 
3. Discount market pricing
4. Market penetration pricing 
5. Special market pricing

23. A group of tradition bound consumers who are the tool to adapt an innovation is called as–

1. Challengers 
2. Leaders 
3. Innovators 
4. Laggards 
5. Loyal agents

24. Low prices on products for which you have accurate price knowledge lets you know that the product has to be a bargain. This type of pricing is termed as–

1. Reference pricing 
2. Psychological pricing 
3. Volume pricing 
4. Promotional pricing 
5. Signpost pricing

25. The want satisfying power of a product is called its–

1. price 
2. utility 
3. bond 
4. purpose 
5. goal

26. Based on the rates firms charge in the target market in a specific industry, they are classified as following except in a–

1. Market challenger 
2. Market plotter 
3. Market leader 
4. Market nicher 
5. Market follower

27. TQM approach in which all the people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for–

1. Total Quality Management 
2. Total Quality Marketing 
3. Total Quantity Management
4. Total Queries Management 
5. Total Quality Manipulation

28. When backed by buying power, wants become

1. self-esteem needs 
2. demand 
3. exchanges 
4. physical needs 
5. social needs

29. The philosophy of product centered marketing' concept is–

1. right products for the customers 
2. make and sell 
3. make what the market wants
4. sense and respond 
5. selling on product benefits

30. The customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called

1. Customer perceived value 
2. Customer expectation 
3. Customer satisfaction
4. Customer loyalty 
5. Customer relationship

31. Button market is where–

1. capital is disposed 
2. gold is purchased and sold 
3. shares are purchased
4. production of silver takes place 
5. investment are made

32. Especially in large firms, a sales force frequently is specialized in some organizational fashion. Which of the following is not one of such specializations?

1. Customer specialization 
2. Major accounts specialization 
3. Product specialization
4. Geographic specialization 
5. Economic order specialization

33. Greater consumer control means that, in building customer relationships, companies can no longer rely on marketing by intrusion. The most practiced marketing is–

1. conversion 
2. delivery 
3. retention 
4. attraction 
5. attention

34. According to Maslow's Hierarchy of Needs, sense of belonging is grouped in–

1. Esteem needs 
2. Social needs 
3. Safety needs 
4. Physiological needs 
5. Self-actualization needs

35. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market segment. Which of the following would not be among Porter's five forces?

1. Threat of buyers' growing bargaining power 
2. Threat of substitute products 
3. Threat of technological partners
4. Threat of intense segment rivalry 
5. Threat of new entrants

36. The unplanned static or distortion during the communication process, which results in the receivers' getting a different message then the one that the sender sent is the–

1. response 
2. feedback 
3. noise 
4. decoding 
5. encoding

37. If-a MNC like Nestle varied the elements of the marketing mix to suit the countries in which it sold its products, which type of strategy would it be following?

1. Differentiated 
2. Undifferentiated 
3. Standardized 
4. Adapted 
5. Concentrated

38. Under which of the following company orientations toward the market place would we expect to get 'better economical' fallacy?

1. Marketing concept 
2. Holistic marketing concept 
3. Production concept
4. Selling concept 
5. Product concept

39. If a company focuses on only one or a few market segments instead of small share of a large market, the same is–

1. Segment marketing 
2. Conceptual marketing 
3. Mass marketing 
4. Micro marketing 
5. Niche marketing

40. An estimate the total financial value of the brand is–

1. Brand valuation 
2. Brand tracking 
3. Brand auditing 
4. Brand partitioning 
5. Brand equity

41. The total combined customer value of all the company's current and potential customers is called–

1. Customer share 
2. Customer delight 
3. Customer loyalty 
4. Customer orientation 
5. Customer equity

42. We can say that a ………. has three characteristics. (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets, and (3) It is difficult for competitors to imitate.

1. strategic business unit 
2. core competency 
3. business strategy 
4. winning strategy 
5. core technology

43. Which demographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics?

1. Age and life cycle segmentation 
2. Gender segmentation 
3. Age segmentation
4. Psycho graphic segmentation 
5. Income segmentation

44. The internet version of word of mouth marketing is termed as–

1. Viral marketing 
2. Web marketing 
3. Channel marketing 
4. Network marketing 
5. Virtual marketing

45. ………. is the development, interpretation and communication of decision oriented information to be used in all phases of marketing process.

1. Marketing forecast 
2. Market intelligence 
3. Market planning
4. Marketing research
5. Marketing information system

46. GATT is more than 60 years old treaty designed to promote world trade by reducing tariff and other international trade barriers. GATT stands for–

1. General Aspects on Tariff and Trade 
2. General Agreement on Tariffs and Trade 
3. Geneva Agreement on Trade and Tariff
4. General Allowance for Trade and Tariff 
5. Geneva Agreement on Traffic or Trade

47. People differ greatly in their readiness to try new products. Which of the following do not belong to the adapter categorization on the basis of relation time of adopter of innovators?

1. Innovators 
2. Laggards 
3. Early majority 
4. Late majority 
5. Super majority

48. As per BCG Matrix of classification of SBUs of an organization, Cash cows are SBUs that typically generate–

1. large Awareness levels but few sales 
2. problems for product managers often 
3. high industry growth
4. more cash than that can be invested profitably in its own business 
5. paper losses in the long run

49. A strategy of pricing involves using price as in a competitive weapon in order to push competitors out of market or eliminate competitors.

1. bargain 
2. psychological 
3. premium 
4. advanced 
5. predatory

50. The Insurance Regulatory and Development Authority of India (IRDAI) is an autonomous apex–

1. consultative body 
2. statutory body 
3. advisory body 
4. cooperative body 
5. corporate body

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IBPS Exam Papers : Specialist (IT) Officers Solved Papers

IBPS Specialist (IT) Officers CWE 2012

Exam Held on 11.3.2012

Professional Knowledge Solved Paper

1. A floating point is said to be normalized if the most significant digit of the mantissa is–

• Zero 
• Non-zero
• Negative 
• Positive
• None of the above

2. Which of the following application is suitable for FIFO Queue ?

• An inventory of parts is to be processed by part number
• A dictionary of words used by a spelling checker id to be created
• A program to solve a maze is to back track to an earlier position when a dead end position is reached
• A program to keep track of patients as the check into clinic, assigning them to doctors a first come, first served basis
• None of the above

3. The field that investigates the mechanics of human intelligence is–

• Artificial Science 
• Cognitive Science
• Psychology 
• Sociology
• None of the above

4. Which data structure is needed to convert infix notation to post-fix notation ?

• Branch 
• Queue
• Tree 
• Stack
• None of the above

5. Data are followed to be transmitted in only one direction in a–

• Simplex Channel 
• Duplex Channel
• Half-Duplex Channel 
• Full-Duplex Channel
• None of the above

6. Which of the following statement is not true regarding graph ?

• A graph consists of set of nodes and a set of arcs
• A graph is a tree 
• A tree is a graph
• Graphs can be directed 
• None of the above

7. Implementation of an inverted list to maintain the record list for each value for a given attribute can be done by–

• Sequential file 
• Direct file
• Indexed file 
• Indexed sequential
• None of the above

8. A 6-MHz channel is used by digital signaling system utilizing 4-level signals. What is maximum possible transmission rate ?

• 1.5 M band / sec 
• 6 M band / sec
• 12 M band / sec 
• 24 M band / sec
• None of the above

9. Which of the following is a type of ISDN (Integrated Services Digital Network) ?

• Narrow Band 
• Broad Band
• Both First
• Medium Band
• None of the above

10. Which of the following is easiest software development process model ?

• Waterfall Model 
• Prototyping
• Interactive enhancement 
• Spiral Model
• None of the above

11. Which of the following feature is related to virtual circuit ?

• Connection Oriented
• Each packet sent is routed independently of its predecessors
• Successive packets may follow different routes
• Congestion control is difficult
• None of the above

12. Which one of the following interrupt is non-makeable ?

• TRAP 
• RST 7.5
• INTR 
• RST 6.5
• None of the above

13. Binding the same name to multiple operations whose signature differ in number or types of arguments ?

• Overloading 
• Origin class
• Object model 
• Package
• None of the above

14. The C declaration in A[3][5] of containing…………elements is itself an array containing…………integers.

• 3, 5 
• 5, 3
• 3, 3 
• 5, 5
• None of the above

15. What is the drawback of infrared and millimeter waves ?

• They are directional 
• They cannot pass through solid objects
• License is needed 
• Can be used outdoor
• None of the above

16. Indexes created from a sequential (or sorted) set of primary keys are refered to as–

• Indexed file organization 
• Sequential file
• Index sequential 
• All of the above
• None of the above

17. A central computer surrounded by one or more satellite computers is called–

• Bus Network 
• Ring Network
• Star Network 
• All of the above
• None of the above

18. Which of the following is a major component of the telephone system ?

• Local loop 
• Trunks
• Switching Office 
• All of the above
• None of the above

19. A linear list of elements in which deletion can be done from one end and insertion can take place only at other end (rear) is known as–

• Queues 
• Stacks
• Trees 
• Branch
• None of the above

20. For tree, which of the following list traversing through the entire list is not necessary ? .

• Circular list 
• Singly linked list
• Doubly linked list 
• Both Singly & Doubly
• None of the above

21. Which of the following is not included in DML (Data Manipulation Language) ?

• INSERT 
• UPDATE
• DELETE 
• CAREATE
• None of the above

22. Which of the following communication service provides messages preparation and transmission facilities ?

• Teletex 
• Teletext
• X 400 
• Fax
• None of the above

23. Which of the following scheduler is in charge of handling the swapped out process ?

• Short term 
• Medium term
• Long term 
• All Of the above
• None of the above

24. Which of the following is not used as a data structure ?

• Arrary 
• Linked List
• Graph 
• Directory
• None of the above

25. Which of the following statement is not true in context of strings in C language ?

• It is array of characters
• Last character of character array is always '10'
• C inserts the null character automatically
• Any string in C can be read by the function get char '0'.
• None of the above

26. Which command will be used with vi editor to append text at end of line ?

• A 
• a
• i 
• I
• None of the above

27. Which the result of a computation depends on the speed of the processes involved there is said to be ?

• Cycle stealing 
• Race condition
• A time look 
• A dead lock
• None of the above

28. Which of the following feature is true regarding concatenated virtual circuits ?

• A sequence of virtual circuits is set up from source through one or more gateways to the destination
• Each gateway maintains table telling which virtual circle pass through it
• The scheme works best when all the networks have roughly the same properties
• All of the above
• None of the above

29. A compiler which runs on one machine and generates a code for another machine–

• Bootstrap
• Cross-compiler 
• Lexical analyzer
• All of the above 
• None of the above

30. Banker's algorithm for resource allocation deals with–

• Dead lock prevention 
• Dead lock avoidance
• Dead lock recovery 
• Mutual exclusion
• None of the above

31. A method, which transfers the entire block of data from its own buffer to main memory takes place without intervention by cup–

• Programmed input / output 
• Interrupt driven input / output
• Direct Memory Access (DMA)
• Resident Monitor
• None of the above

32. Which the maximum clock rate is quoted for a logic family, it applies to a?

• Shift register 
• Flip-flop
• Counter 
• Single logic gate
• None of the above

33. Which of the following table helps in representing the previous .and next state of the sequential circuit prior to and after the clock pulse respectively?

• Truth table 
• Characteristic table
• Excitation table 
• All of the above
• None of the above

34. A large computer information system maintains many different computer files. Which among them is called a perpetual file ?

• Specialized file 
• Log file
• Master file 
• History file
• None of the above

35. One method of programming a computer to exhibit intelligence is called modeling–

• Simulation 
• Cognitization
• Psychic amelioration 
• Duplication
• None of the above

36. In fiber optics the attenuation of light through glass depends on the–

• Wavelength of light 
• Frequency of light
• Speed of light 
• All of the above
• None of the above

37. Ap-channel enhancement type MOSFET performs much the same function a PNP Transistor except that–

• It operates much faster 
• It is considerably larger
• It is controlled by voltage larger than current
• It is controlled by current rather than a voltage like a bipolar transistor
• None of the above

38. Among directory entry-node and file contents, which will be changed when a file is updated ?

• Only directory entry and file contents 
• Only inode and file contents
• All of the above
• Only directory entry
• None of the above

39. Which of the following is an important component of semantic analysis ?

• Symbol table 
• Type checking
• Lex 
• Yacc
• None of the above

40. Which of the following systems implementation approaches should be used if you want to run the old system and the new system at the same time for a specified period ?

• Direct 
• Pilot
• Phased 
• Parallel
• None of the above

41. Which of the following derivation does a top-down parser ? The input is assumed to be scanned in left to right order ?

• Left most derivation
• Left most derivation traced out in reverse
• Right most derivation
• Right most derivation traced out in reverse
• None of the above

42. CIDR (Classless Inter Domain Routing)–

• It is used in class C Networks 
• It is used in class B Networks
• It is used in class A Networks 
• All of the above
• None of the above

43. Internal auditors should review data system design before they are–

• Developed 
• Implemented
• Modified 
• All of the above
• None of the above

44. Which language has recently become the defector standard for interfacing application programs with relational database system ?

• Oracle 
• SQL
• Dbase 
• 4GL
• None of the above

45. A program that places programs into main memory and prepares them for execution–

• Linker 
• Assembler
• Loader 
• Absolute entity
• None of the above

46. A generalization of the Boyce Codd Normal Form to relation schemes which includes the multivated dependencies is called–

• Second Normal Form 
• Third Normal Form
• Fourth Normal Form 
• Fifth Normal Form
• None of the above

47. Lexical Analyzer transforms as input streams into–

• Regular Expression 
• Sequence of tokens
• Binary 
• Symbols
• None of the above

48. If we traverse binary search tree, in which manner that we get in ascending manner–

• Inorder 
• Preorder
• Post order 
• Graph
• None of the above

49. Binary number 101110000 is equivalent to decimal–

• 716 
• 722
• 718 
• 724
• 714

50. The collection of communication line and routers form the–

• Router 
• Bridge
• Subnet 
• Packet 
• Hub

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