Punjab National Bank Clerk Marketing & Computer Knowledge Solved Paper 2010

Punjab National Bank Clerk Exam. 2010
Marketing & Computer Knowledge Solved Paper

1. Marketing function includes—

• Designing new products
• Advertisements
• Publicity
• After sales service
• All of these

2. Lead generation can be resorted to by browsing—

• Telephone directories
• Yellow pages
• Internet sites
• List of existing customers
• All of these

3. Effective selling skills depend on—

• Effective lead generation
• Sales Call Planning
• Territory Allocation
• Effective communication skills
• All of these

4. Market Information means—

• Knowledge level of marketing staff
• Information about marketing staff
• Information regarding Share market
• Knowledge of related markets
• All of these

5. Marketing channels mean—

• Delivery period
• Delivery time
• Delivery outlets
• Delivery place
• All of these

6. ‘Buyer Resistance’ means—

• Buyer’s interest in the product being sold
• Buyer fighting with the seller
• Buyer’s hesitation in buying the product
• Buyer becoming a seller
• Buyer buying the product

7. Marketing is the function of—

• Sales persons
• Production Department
• Planning Department
• Team leaders
• A collective function of all staff

8. A DSA means—

• Direct Service Agency
• Direct Selling Agent
• Double Selling Agent
• Distribution Agency
• None of these

9. Service Marketing is resorted to in—

• All manufacturing companies
• All production houses
• Export units
• Insurance companies and banks
• All of these

10. Marketing is—

• A skilled person’s job
• A one day function
• A one time act
• Required only when a new product is launched
• None of these

11. Market share refers to—

• Share market prices
• Price fluctuation in the market
• Share issue floated by the company
• Share of wallet
• Share of business of the company as compared to peers

12. Service Marketing is the same as—

• Internet marketing
• Telemarketing
• Internal Marketing
• Relationship Marketing
• All of these

13. Current Accounts can be freely opened by ………… Find the incorrect answer.

• All NRIs
• All businessmen
• Government departments
• Firms and Companies
• HUFs

14. Buyer Resistance can be overcome by—

• Cordial relation between buyer and seller
• Good negotiation
• Persuasive communication
• Good after sales service
• All of these

15. Cross-selling is useful for canvassing—

• Current Accounts
• Fixed Deposit Accounts
• Student loans
• Car loans
• All of these

16. Market segmentation helps to determine—

• Target groups
• Sale price
• Profit levels
• Product life cycle
• All of these

17. The target group for Car loans is—

• Auto manufacturing companies
• Car dealers
• Taxi drivers
• Car purchasers
• All of these

18. The best promotional tool in any marketing is—

• e-promotion
• Public Relations
• Viral marketing
• Word of mouth publicity
• Advertisements

19. Customization results in—

• Customer exodus
• Customer retention
• Customer complaints
• All of these
• None of these

20. The target group for Education Loans is—

• All parents
• All Professors
• All Research Scholars
• All Tutorial Colleges
• All College Students

21. Find the correct sentence.

• Higher the price, higher are the sales
• More sales persons lead to more sales
• Mission statement is part of a Market Plan
• Better sales incentives means better performance
• All customers are profitable customers

22. Good marketing strategy envisages good and proper—

• Product development
• Promotion and Distribution
• Pricing
• Relationship management
• All of these

23. Savings Accounts can be opened by—

• All individuals fulfilling KYC norms
• All individuals earning more than Rs. 1,00,000 per annum
• All individuals above the age of 18
• All salaried persons only
• All students below the age of 18

24. Situation Analysis is useful for—

• SWOT Analysis
• Analysis of Sales person’s performances
• Analysis of capital markets
• All of these
• None of these

25. Information that comes from an external source and fed into computer software is called—

• Input
• Output
• Throughput
• Reports
• None of these

26. With a CD you can—

• Read
• Write
• Neither Read nor Write
• Both Read and Write
• None of these

27. Errors in a computer program are referred to as—

• bugs
• mistakes
• item overlooked
• blunders
• None of these

28. Which of the following are computers that can be carried around easily ?

• Laptops
• Supercomputers
• PCs
• Minicomputers
• None of these

29. What menu is selected to change font and style ?

• Tools
• File
• Format
• Edit
• None of these

30. Where is the disk put in a computer ?

• In the hard drive
• In the disk drive
• Into the CPU
• In the modem
• None of these

31. A computer’s hard disk is—

• an arithmetic and logical unit
• computer software
• operating system
• computer hardware
• None of these

32. A compiler is used to translate a program written in—

• a low level language
• a high level language
• assembly language
• machine language
• None of these

33. In programming, you use the following keys—

• Arrow keys
• Function keys
• Alpha keys
• page up and Page Down keys
• None of these

34. Which keys enable the input of numbers quickly ?

• Function keys
• The numeric keypad
• Ctrl, shift and alt
• Arrow keys
• None of these

35. Files are organized by storing them in—

• tables
• databases
• folders
• graphs
• None of these

36. The secret code that restricts entry to some programs—

• entry-code
• passport
• password
• access-code
• None of these

37. Advertisements are not required in—

• Public Sector banks
• Private Sector banks
• Government concerns
• Profit making companies
• None of these

38. The most common method of entering text and numerical data into a computer system is through the use of a—

• plotter
• scanner
• printer
• keyboard
• None of these

39. Computer programs are also known as—

• operating systems
• documents
• peripherals
• applications
• None of these

40. A collection of unprocessed items is ………

• information
• data
• memory
• reports
• None of these

41. ……… is when the more power-hungry components, such as the monitor and the hard drive, are put in idle.

• Hibernation
• Power down
• Standby mode
• The shutdown procedure
• None of these

42. ……… is the process of dividing the disk into tracks and sectors.

• Tracking
• Formatting
• Crashing
• Allotting
• None of these

43. A saved document is referred to as a ………

• file
• word
• folder
• project
• None of these

44. Which of the following is the largest unit of storage ?

• GB
• KB
• MB
• TB
• None of these

45. The operating system is the most common type of ……… software.

• communication
• application
• system
• word-processing
• None of these

46. A ……… is approximately one billion bytes.

• kilobyte
• bit
• gigabyte
• megabyte
• None of these

47. A scanner scans—

• Pictures
• Text
• Both Pictures and Text
• Neither Pictures nor Text
• None of these

48. Dumb terminals have terminals and —

• Mouse
• Speakers
• Keyboard
• Mouse or Speakers
• None of these

49. The portion of the CPU that coordinates the activities of all the other computer components is the—

• motherboard
• coordination board
• control unit
• arithmetic logic unit
• None of these

50. A repair for a known software bug, usually available at no charge on the Internet, is called a(n)—

• version
• patch
• tutorial
• FAQ
• None of these