State Bank of India Clerk Exam Marketing Aptitude /Computer Knowledge solved paper

State Bank of India Clerk Exam
(Held on 8-11-2009)
Marketing Aptitude /Computer Knowledge

1. If text was highlighted and ‘Edit’ ‘Copy’ was clicked, what would happen ?

• Text would be copied from the document and placed in the clipboard
• Text would be removed from the document and placed in the clipboard
• Text from the clipboard would be placed in the document at the place where the cursor is blinking
• All of Above
• None of these

2. The blinking point which shows your position in the text is called—

• Blinker
• Cursor
• Causer
• Pointer
• None of these

3. For seeing the output, you use—

• Monitor
• Keyboard
• Mouse
• Scanner
• None of these

4. CDs are of which shape ? 

• Square
• Rectangular
• Round
• Hexagonal
• None of these

5. A scanner scans—

• Pictures
• Text
• Both Pictures and Text
• Neither Pictures nor Text
• None of these

6. A directory within in directory is called—

• Mini Directory
• Junior Directory
• Part Directory
• Sub Directory
• None of these

7. For opening and closing of the file in Excel, you can use which bar ?

• Formatting
• Standard
• Title
• Formatting or Title
• None of these

8. Which of the following controls the manner of interaction between the user and the operating system ?

• User interface
• Language translator
• Platform
• Screen saver
• None of these

9. Computer language used on the Internet is—

• BASIC
• COBOL
• Java
• Pascal
• None of these

10. You click at B to make the text—

• Italics
• Underlined
• Italics and Underlined
• Bold
• None of these

11. Which part is the ‘brain’ of the computer ?

• CPU
• Monitor
• RAM
• ROM
• None of these

12. A disk’s content that is recorded at the time of manufacture and that cannot be changed or erased by the user is—

• Memory-only
• Write-only
• Read-only
• Run-only
• None of these

13. Help Menu is available at which button ?

• End
• Start
• Turnoff
• Restart
• None of these

14. You can keep your personal files/folders in—

• My Folder
• My Documents
• My Files
• My Text
• None of these

15. A central computer that holds collections of data and programs for many PCs, workstations, and other computers is a(n)—

• Supercomputer
• Minicomputer
• Laptop
• Server
• None of these

16. A Website’s main page is called its—

• Home Page
• Browser Page
• Search Page
• Bookmark
• None of these

17. Data that is copied from an application is stored in the—

• Driver
• Terminal
• Prompt
• Clipboard
• None of these

18. Changing an existing document is called ……… the document.

• creating
• deleting
• editing
• adjusting
• None of these

19. In a spreadsheet program the ………… contains related worksheets and documents.

• workbook
• column
• cell
• formula
• None of these

20. Which of the following is not an input device ?

• Keyboard
• Monitor
• Joystick
• Microphone
• None of these

21. Marketing is the combined study of—

• Buyer’s behaviour and consumer tasks
• Product demand and Product supply
• Brand building and Publicity
• Sales force abilities and customer responses
• All of these

22. Effective Marketing helps in—

• Boosting the sales
• Boosting the purchases
• Boosting the demand and supply
• All of these
• None of these

23. Market size means—

• Size of the sales teams
• Size of the company
• Scope for profit
• Scope for marketing
• None of these

24. Market share means—

• Share Market
• Sensex
• Market changes
• Market demands
• Share of business among pears

25. Direct Marketing means—

• Face to face marketing
• Over the counter marketing
• Door to door marketing
• All of these
• None of these

26. A ‘Lead’ means—

• A buyer
• A seller
• Employee
• Employer
• None of these

27. DSA means—

• District Sales Authority
• Direct Selling Agent
• Distributor and Sales Agents
• Distributor and State Agent
• None of these

28. A DSA’s main function is—

• To boost customer contacts
• To boost emails
• To boost telemarketing
• All of these
• None of these

29. A ‘Prospect’ means—

• Company’s Prospectus
• Company’s Memorandum of Association
• A likely buyer
• A likely seller
• None of these

30. To ‘close a call’ means—

• To clinch the sales
• To abandon the sales
• To lose the business
• To annoy the customer
• To exit from the sales team

31. Good selling skill calls for—

• Patience
• Perseverance
• Persuasion
• Pursuit
• All of these

32. Marketing channels means—

• Delivery time
• Delivery period
• Sales outlets
• Purchase outlets
• All of these

33. Value added services means—

• Additional cost
• Additional production
• Additional staff
• Additional services
• All of these

34. A ‘Target Group’ means—

• Group of salesmen targeting the customers
• Likely buyers
• Group of products
• Group of companies
• All of these

35. ‘USP’ in Marketing means—

• Useful Sales Procedures
• Useful Selling Propositions
• Useful Sales Persons
• Used Sales Plans
• Unique Selling Propositions

36. ‘ATM’ stands for—

• Anywhere Marketing
• Any Time Marketing
• Any Time Money
• Automated Teller Machine
• Automatic Timely Machine

37. Market Plan is a—

• Selling process
• Year-end-budget
• Calendar
• Business document for marketing strategies
• All of these

38. Market segmentation means dividing—

• The market group into homogeneous groups
• The market process into easy steps
• The sales teams into small groups
• All of these
• None of these

39. ‘HNI’ means—

• Highly Non-interested Individuals
• Highly Needy Individuals
• High Networth Individuals
• Highly Negative Individuals
• None of these

40. Digital Marketing includes. Find the incorrect answer—

• Web advertisement
• E-mail canvassing
• Blogs
• SMS campaigns
• Mobile alerts